What is Digital Marketing?
Most people are pretty familiar with what is digital marketing. People know what it means, for the most part, because it has been around for a long time. You may not be quite as familiar with the concept of what is digital marketing. You may be wondering where to even begin. First, you have to … Continue reading “What is Digital Marketing?”
A Quick Guide to Persona Marketing
Persona Marketing is using a person’s browsing habits, buying apps, app usage and other indicators to identify key demographic indicators and deliver messaging for your brand. Sound scary? Only if it’s not done well. The Goal is Communication When a brand is looking at advertising, the goal is to communicate your story to the right … Continue reading “A Quick Guide to Persona Marketing”
Podcast Ep16 – The Toe of Satan Challenge
Bill and David answer questions while sucking on the hottest candy. It’s the toe of Satan challenge. Each contestant must answer clearly as possibly the question after removing The Toe of Satan. Or while still having it in their mouth. The things we do. The questions: Will Making Users Verify Email Upon Entering My Website, … Continue reading “Podcast Ep16 – The Toe of Satan Challenge”
Facebook Audiences
Custom Audiences enables you to connect with your most valuable Facebook audiences. This is a targeting capability to reach existing customers and prospects. Not new ones. Custom Facebook Audiences target a particular group of your customers. Use what you already know about them. Thus tailoring your messaging to personalize the experience and encourage action. Segments … Continue reading “Facebook Audiences”
Is there anything left to say?
I’ve been blogging for about 12 years now and honestly I almost feel like I’m just on repeat. I’ve blogged about WordPress, marketing, web, design trends and methods as well as UX strategy. So here it is 2018 and I feel like I’ve said it all in 2017. WordPress In 2018 we will see a … Continue reading “Is there anything left to say?”
Google vs Amazon and Mobile Advertising
Mobile advertising is crowding the internet with online ads. And the biggest giants are using their space to serve ads to get shoppers. When you hear the name Google it’s reasonable to hear SEO or Search. Products are on Google for online shoppers to look for that gift for their family or friends. But Google’s … Continue reading “Google vs Amazon and Mobile Advertising”
Marketing Your WordPress Website
WordPress is much more than just a quick way to get a website. It is an engine that can carry your business forward through the 21st century. Your marketing team needs a tool to publish that’s easy, quick and flexible. Here we want to share how to marketing your WordPress website. Over the years WordPress has … Continue reading “Marketing Your WordPress Website”
Start Your Marketing Budget Strategy
As Q4 of 2017 approaches, it serves as a reminder that holidays, and budgeting time, are here. Now I know that holidays are a lot more fun, but budgets have their place as well. The best way to remove the pain is to start early and be prepared. Let’s dive into staring your marketing budget … Continue reading “Start Your Marketing Budget Strategy”
Why You Need To Be Making Content For Your Brand
If you’re not making creative content for your brand, then you’re already behind. Content publication rates on various channels are massive. This means people see new and fresh things every minute, or in some cases, every second. Unfortunately. you can’t keep recycling previously published content to keep up. Additionally, within the realm of social media, … Continue reading “Why You Need To Be Making Content For Your Brand”
Online Ad Creation
We’ve all seen them, those ads that are small and sometimes inconspicuous. I’m talking about the ads that show up on mobile websites in banners or small sidebars. They may be trying to tell you something, but sometimes can be confusing. Often, this is the result of the focus shifting to what they look like, … Continue reading “Online Ad Creation”