What is Digital Marketing?

What is Digital Marketing?

Most people are pretty familiar with what is digital marketing. People know what it means, for the most part, because it has been around for a long time.

You may not be quite as familiar with the concept of what is digital marketing. You may be wondering where to even begin. First, you have to know what I’m referring to when I say “digital marketing.” Digital marketing is simply everything that organic marketing is, on a fresh new platform. It uses the Internet to encompass all of your online marketing efforts. So what does this really mean? What are online marketing tactics?

What is Digital Marketing

Here are a few:

  • Your Website
  • Your Blog
  • Social Media Coverage
  • Brochures
  • Your Email Accounts
  • Search Engine Optimization (SEO)
  • Infographics
  • Your Branding Strategy (Logos, Fonts, etc.)
  • Online PR

Reading these, you may not know where to begin. These are no longer optional for your business, they’re crucial. Your businesses’ online success can be directly attributed to your digital marketing. That’s why it’s important to make sure you know what you’re doing. If you’re unsure of how to go about this, local business Element 502 can help.

Why is it so important?

The world has become a place where people are connected by the screens in front of them. Having online resources doesn’t only allow a company to connect with their own customers. It also allows them to easily reach out to prospective customers. Everything has changed about communication and the transition has been rapid. People have even changed the way they shop and buy. It’s up to you to keep your business current. Finding an outlet to connect with your target audience is crucial to your business. Things have transitioned, meaning your strategy must transition as well. Marketing has always been about connecting with people where they are. Today, the Internet is where they are.

What is Digital Marketing?

What do you need to know?

To be able to digitally market your company well, you must be educated on many different topics. You need to be aware of the way that the Internet works. You must be familiar with the way that search engines operate and how to utilize this for your gain. This means you need to know your stuff or you need to hire someone who can help. Element 502 is a full service digital agency. Whether it be getting you started, building on your original model, or managing your accounts for you, we can help. Whatever your digital marketing needs are, Element 502 can be your guide through your journey to update your brand.

I have been in marketing and technology for more than 20 years and have worked in many industries and worn many hats. From independent consultant, to cooking school, to establishing technology centers, it was a Spirit led adventure that landed me in the president & owner’s seat at Element 502.

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