Posts Tagged with: Online Marketing

Old School Advertising Still Works

In a digital market it’s assumed that the primary way to get the word out about your business is to create a landing page, send a newsletter, post a blog post on your site, or on LinkedIn, and that’s about the gist of it. However, just because you publish it, they will not visit.

The Power of a Successful Customer Advocate Program

Without a doubt, word-of-mouth recommendations are valuable and vital for company growth. Word-of-mouth recommendations are the biggest factor behind 20-50% of all buying decisions. If your customers have a good experience with your brand they are far more likely to become promoters of your brand or certainly offer endorsements. If you do enough research, you … Continue reading “The Power of a Successful Customer Advocate Program”

Digital Leave Behinds – One of the Most Important Tools in Your Toolbox

A leave behind is a physical object that you leave behind to help the prospect remember you and your company after an in-person sales call. Many of us in sales give our prospects a sales packet, or email a bunch of documents in the hopes that our prospect will read them later. Leave behinds are an … Continue reading “Digital Leave Behinds – One of the Most Important Tools in Your Toolbox”

Data-Driven Marketing: Media Plan Considerations

People have so much different content hitting them at any one time that it is difficult for your customers to filter out the noise and hear your story. To really be successful, you need to target your content to your consumer several times along different media channels (TV, Radio, Targeted Display, and Targeted Mobile Display, … Continue reading “Data-Driven Marketing: Media Plan Considerations”