Is there anything left to say?

Is there anything left to say?

I’ve been blogging for about 12 years now and honestly I almost feel like I’m just on repeat. I’ve blogged about WordPress, marketing, web, design trends and methods as well as UX strategy. So here it is 2018 and I feel like I’ve said it all in 2017.

WordPress

In 2018 we will see a new evolution in web. Design trends aside. We can look forward to Gutenberg in WordPress. Changing the way we write and create content on WordPress.

The classic content editor will be deprecated in late 2018 when the new one has been running for a full year. Until then the classic content editor you have been using since 2003 still remains. Gutenberg should be released this fall in 2018.

Web Design Trends

Yup, another web design trends blog post to discuss what we can look forward to in 2018. Sort of. Here’s the run down on what we could see this year.

Bright images – Imagery is a much apart of design as the code, logo and colors. Watch for brighter imagery combined with advanced code techniques.

Asymmetrical Grids – This requires advanced knowledge of CSS to keep responsive. It also requires time. If you want to use asymmetrical grids you absolutely can’t avoid using SASS or LESS to accelerate your development cycle.

Scrolling animations – See our Portfolio post layouts for an example here. Parallax-ing has been around since the early part of the decade. However, multiple layers scrolling at different speeds is becoming utilized to tell the message on the site.

SVG’s – Scalable Vector Graphics are not images technically, they are document. Being vectorize graphics and not rasterized, they are not pixelated when scaled to any size larger than they were originally created.

More Geometric Shapes – The Web is a grid. And since the grid is what gave us responsiveness of design it’s logical to see and incorporate geometrical shapes into a site design.

Marketing

Speaking with jargon is going away and using plain language will be the most effective tool for marketers. Jargon hides corruption, lies or keeps things ambiguous so that neither party asks deeper questions they should. The lesson for 2018 is – Speak plainly.

UX Strategy

It’s not UX Design, but it’s close cousin. When approaching an agency for services you’re not just getting design services with a purpose, but a business strategy too.

What are your plans for 2018 to stay up to date and keep your brand or products more attractive than your competitions? Contact us for a consultation to discuss what technologies we have to help you get ahead, updated or conquer your mountaintop.

I have been in marketing and technology for more than 20 years and have worked in many industries and worn many hats. From independent consultant, to cooking school, to establishing technology centers, it was a Spirit led adventure that landed me in the president & owner’s seat at Element 502.

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