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Digital Marketing Pre-Planning Guide

So, you want to start marketing digitally? What should you start with?  Every day we here at Element 502 talk to clients about growing their brand and expanding their business reach. Many clients have dipped their toe in the water with some experiments with things like Google Adwords, Facebook ads, or more enhanced digital targeting. Maybe … Continue reading “Digital Marketing Pre-Planning Guide”

Lead Nurturing With Your CRM

Getting leads through your website and other marketing efforts can be hard. Only good content and a compelling message are enough to breakthrough the litany of ads and competing marketing to resonate with a potential client. Good quality leads that are generated through customer referrals, website traffic, and external marketing are hard enough to get … Continue reading “Lead Nurturing With Your CRM”

How To Set Your Google Ads Budget

The usual starting point for setting up a Pay-Per-Click (PPC) campaign is to establish your Google Ads Budget. In fact, the most asked question we get is “How much will this cost?” followed closely by “What is the Return on Investment (ROI) of a Google Ads campaign?”. Both are good questions. However, the answer isn’t … Continue reading “How To Set Your Google Ads Budget”

Time For A Brand Refresh

So, your business has been established for a while and for a litany of reasons, you have decided to update your company branding/logo/website, etc. What exactly goes into that process and what might you miss in that process? We know because we have helped many partners refresh their brand and as some of you may … Continue reading “Time For A Brand Refresh”

Looking Through A Glass Onion

Bourbon is booming, and advertising agencies are loving it. Lots of launch parties, tastings, tours, and speakeasy meetings. It’s a great time to showcase new label designs, web and print ads, and creative POP materials. Graphic designers LOVE bourbon, and I’m not talking about the taste. Liquor ads and collaterals are arguably one of the … Continue reading “Looking Through A Glass Onion”

Don’t Waste Your Money On A Bad Logo

$625,000.00. Yes, you read that right. $625,000.00. was paid for this atrocious logo created by a London, England firm for the 2012 Olympic games. I doubt that most clients in search of a new logo would pay that much, but it is surprising what they will settle for as the cornerstone of their identity. As … Continue reading “Don’t Waste Your Money On A Bad Logo”

Email Marketing Message Crafting

In an email marketing campaign, the email marketing message you are sending is just as critical as the list you use. The list may identify the right person, but are you speaking their language? When crafting your email marketing message, make sure you speak to your audience, not at them. Email Marketing Message When you begin to … Continue reading “Email Marketing Message Crafting”

What Goes in to a Brand Refresh?

So, your business has been established for a while and for a litany of reasons, you have decided to update your company branding/logo/website, etc. What exactly goes into that process and what might you miss in that process? Most businesses start out with meager resources and the help of friends or use of free resources … Continue reading “What Goes in to a Brand Refresh?”

What are Meta Robot Tags?

So what are meta robot tags? First things first, what is a meta robot tag? A meta robot tag is a tag imbedded in your website that tells search engines what to look for. It lets search engines know what to follow and what to avoid. It’s most often a piece of code in the … Continue reading “What are Meta Robot Tags?”

What is Digital Marketing?

Most people are pretty familiar with what is digital marketing. People know what it means, for the most part, because it has been around for a long time. You may not be quite as familiar with the concept of what is digital marketing. You may be wondering where to even begin. First, you have to … Continue reading “What is Digital Marketing?”