Posts Tagged with: Facebook

How The Facebook Newsfeed Works

The Facebook Newsfeed has updated it’s algorithm to fight harmful content. If you violate Facebook community standards then they remove your content. Facebook enforces Ads policies using Artificial Intelligence and Human review. This prevents false advertising and claims that are misleading. Facebook’s algorithm uses ranking signals to judge if posts are untrustworthy. Or if a post generates … Continue reading “How The Facebook Newsfeed Works”

Podcast Ep17 – Facebook Ads and Boosted Posts

Facebook has made changes to it’s algorithm and Kaylin has discovered a work around to getting pages back on the feed. Though she warns it may take a little digging into your profile settings. Also, we discuss Facebook Ads and Boosted Posts. That is ads, ads performance, content to share and what the difference is between … Continue reading “Podcast Ep17 – Facebook Ads and Boosted Posts”

Facebook Impressions

Facebook has made a revision to it’s algorithm last week again. Prior to this change it was for removing business pages from users profile feeds. That was dialed down to allow certain pages thru to your feed based on interactions and the pages content being interesting. Now there is a bug with Facebook Impressions. From … Continue reading “Facebook Impressions”

Facebook Audiences

Custom Audiences enables you to connect with your most valuable Facebook audiences. This is a targeting capability to reach existing customers and prospects. Not new ones. Custom Facebook Audiences target a particular group of your customers. Use what you already know about them. Thus tailoring your messaging to personalize the experience and encourage action. Segments … Continue reading “Facebook Audiences”

Podcast Ep15 – Social Media Strategy and GeoCat

In this episode we are talking about GeoCat and her GeoCasters. We are aware we are nerds. Mostly we discuss about developing a solid Social media strategy. Having a presence across Facebook, LinkedIn, SnapChat and Instagram. And what that should look like and not seem desperate. Geocasters and Social Media Best Practice tips In this … Continue reading “Podcast Ep15 – Social Media Strategy and GeoCat”

Is Facebook Killing Brand Pages?

Another change to Facebook’s news feed algorithm is arriving. More of the fallout from the “fake news” we saw from the past election towards business pages. But if you look through a non-cynical view, it’s more about connecting people to people. Not inanimate brands to people for the “sale.” The potential removal of publisher posts … Continue reading “Is Facebook Killing Brand Pages?”

Planning a Successful Facebook Ad

Before diving into how to develop a successful Facebook ad and creative for your ad. Planning and execution come first. You may want to consider the following questions as you’re going through each of the phases in your planning and execution. What is your objective? Two questions are to be asked. 1) What do you … Continue reading “Planning a Successful Facebook Ad”

How Social Media Can Enhance Morale And Attract New Customers

Our social media accounts reflect our story and culture at Element 502. We share content and our brands mission on 4 channels. First is our blog then Facebook and finally LinkedIn and Instagram. Each channel is unique in how we approach this. Facebook is everything and whatever in between. Instagram is behind the scenes. Our … Continue reading “How Social Media Can Enhance Morale And Attract New Customers”

Facebook Terminology

Facebook has multiple products and those products often get lost in translation as to what they do and are intended for. Making Facebook Terminology difficult to absorb and grasp. Understanding product naming is crucial to understand it’s correct use when marketing on Facebook. Timeline/Feed Sometimes referred to as a Facebook profile, a Timeline is the … Continue reading “Facebook Terminology”

Facebook Ads: Selecting Placements, Formats, and Creative

When you see a video ad in your Facebook News Feed, you’re seeing an ad’s placement. As well as its format (video). Simply, placements are where your ads will appear and formats are how your ads will appear. The creative portion of the ads is not graphics. It is the type of media you’ll use … Continue reading “Facebook Ads: Selecting Placements, Formats, and Creative”