If you’re not making creative content for your brand, then you’re already behind. Content publication rates on various channels are massive. This means people see new and fresh things every minute, or in some cases, every second. Unfortunately. you can’t keep recycling previously published content to keep up. Additionally, within the realm of social media, you shouldn’t use a bot to publish either. For instance, if you are on Facebook, you should use their tools. For an even better rate of exposure, you should post as a real person. Facebook gives more visibility to those posts. But I digress.
Let’s dive in on why you need to be making content for your brand.
User Focused Website Content
Customers are looking for answers, that’s why we “google” it. When arriving at your website, what do they find? If they aren’t finding clear answers, that’s a problem. If that’s the case, a solution is to revise your website’s sitemap and copy. To see why, let’s think about the beginning of the web.
In the early days there was no Google or the idea of “search.” You had to click a series of links in the hope that you finally found what you were looking for. In the early days of internet search, there were 2 companies that stood out, Excite and Yahoo!. These sites were more “web portals” than search engines. Now with Google being the biggest guy on the block, search has changed. The relevance of content, not just keywords, is what matters most. Hopefully you can see how site content and design play into your search.
Client Onboarding and Training
This works like employee onboarding. New customers will continuously need help understanding the terms of this new relationship. Even though there’s been a signed agreement, you still have to work at nurturing this. Your website is a online brochure that provides a accessible resource that your customers will return to for help. This content helps inform, educate and build trust.
Constantly producing creative content establishes you as a authority, and also a reliable place to return to when things get fuzzy. It’s a way that is cost effective to keep your brand fresh and “top of mind.”
It’s Not A One Man Show
Creating content requires a team of experienced people. What I mean is that to be most effective you want people that are familiar with the platform or marketing channel you are attempting to reach customers on. If you don’t have that team, you may have no choice but to contract an agency or freelance.
The down side of freelance is reliability and timing. Moreover, the extreme gray area that can appear from not knowing you or your brand. In contrast, agencies usually invest more to get to know you, so that they will get your messaging correct.
We at Element 502 invest and partner to help you craft content that speaks to your audience. The truth is, you have to know where to speak, how to speak, and when to speak. We can find the places where you don’t have to scream, or wonder if you are talking to the right people. We work with you so that you can find new people that will become customers.
Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters (2.9% vs 0.5%).
- 73% of B2B content marketers are producing more content than they did one year ago.
- 95% of B2B enterprise marketers use content marketing.
- 86% of B2C marketers use content marketing.
- 60% of marketers create at least one piece of content each week.
http://www.internetlivestats.com/watch/blog-posts/ millions of post published everyday.
Contact us to find your audience and introduce your brand with creative and engaging content with our content strategy team.