Posts in Category: Marketing Articles and News

Email Marketing Message Crafting

In an email marketing campaign, the email marketing message you are sending is just as critical as the list you use. The list may identify the right person, but are you speaking their language? When crafting your email marketing message, make sure you speak to your audience, not at them. Email Marketing Message When you begin to … Continue reading “Email Marketing Message Crafting”

What Goes in to a Brand Refresh?

So, your business has been established for a while and for a litany of reasons, you have decided to update your company branding/logo/website, etc. What exactly goes into that process and what might you miss in that process? Most businesses start out with meager resources and the help of friends or use of free resources … Continue reading “What Goes in to a Brand Refresh?”

What is Digital Marketing?

Most people are pretty familiar with what is digital marketing. People know what it means, for the most part, because it has been around for a long time. You may not be quite as familiar with the concept of what is digital marketing. You may be wondering where to even begin. First, you have to … Continue reading “What is Digital Marketing?”

Keeping Up With Social Media Trends

When Mark Zuckerberg founded Facebook in 2004 he had college students at the forefront of his mind. The social media trends to follow would be monumental. Zuckerberg’s brainchild was virtually another social hour for Harvard students to share to their heart’s desires. Now we see that Facebook has grown into an empire that almost everyone … Continue reading “Keeping Up With Social Media Trends”

Best Sales Collateral for Closing Deals

What is your best sales collateral for closing deals? You know the scenario. You finally made it to the top administrator and now you get to present the products you know they need. What tools do you bring with you? Keep in mind that the the meeting may be virtual. So, what do you bring? … Continue reading “Best Sales Collateral for Closing Deals”

How The Facebook Newsfeed Works

The Facebook Newsfeed has updated it’s algorithm to fight harmful content. If you violate Facebook community standards then they remove your content. Facebook enforces Ads policies using Artificial Intelligence and Human review. This prevents false advertising and claims that are misleading. Facebook’s algorithm uses ranking signals to judge if posts are untrustworthy. Or if a post generates … Continue reading “How The Facebook Newsfeed Works”

How To Build An Email List

At the heart of any email marketing campaign is the list you are mailing to. So, how to build an email list? Where do you get that list from? The email list you use when sending out your campaign is critical. In our world of social connections you want to make sure you do not … Continue reading “How To Build An Email List”

Is Email Marketing Right For Your Business

Email marketing is a great way to stay in touch with current customers as well as engage with new prospects. However, it may not be the best approach for your brand. How do you decide if email marketing is right for you? Here are a few things to consider. First, Do I Know You? Where did … Continue reading “Is Email Marketing Right For Your Business”

How To Use IP Targeting With Job Title

IP Targeting is a great technology that allows you to send digital advertising to a specific IP address. Every home or office building that has a connection has one or more IP addresses. In a marketing strategy of B2B marketing, this would allow you to send messaging about your brand into a targeted business. (You … Continue reading “How To Use IP Targeting With Job Title”

A Quick Guide to Persona Marketing

Persona Marketing is using a person’s browsing habits, buying apps, app usage and other indicators to identify key demographic indicators and deliver messaging for your brand. Sound scary? Only if it’s not done well. The Goal is Communication When a brand is looking at advertising, the goal is to communicate your story to the right … Continue reading “A Quick Guide to Persona Marketing”