So, your business has been established for a while and for a litany of reasons, you have decided to update your company branding/logo/website, etc. What exactly goes into that process and what might you miss in that process? Most businesses start out with meager resources and the help of friends or use of free resources … Continue reading “What Goes in to a Brand Refresh?”
There are a lot of people out there selling a basic business strategy online. In the hustle of today’s marketing culture the main focus everyone has is to get more customers. But not taking the time to think about what kind or who they are already successfully selling to. All strategies have to start with … Continue reading “Business Basics Strategy”
I’ve worked in the industry of web design and marketing for about 10 years now and I’m amazed at how often I still hear “it’s just a website.” Both within and from the outside of the world of design and marketing. What’s the video below to listen to the latest presentation from working at Baltimore … Continue reading “It’s just a website, except that it’s not”
Several years ago Facebook pages were called “Fan” pages. Each person that liked your page, was a fan. Though confusing for some, for marketing it was a great way to look at people that love your brand. Additionally, its a great way to see the brand influencing people. You see, fandom is a real thing, … Continue reading “Branding Influence”
If you’re not making creative content for your brand, then you’re already behind. Content publication rates on various channels are massive. This means people see new and fresh things every minute, or in some cases, every second. Unfortunately. you can’t keep recycling previously published content to keep up. Additionally, within the realm of social media, … Continue reading “Why You Need To Be Making Content For Your Brand”
Brand consistency is not just a cool buzzword. Instead, it is the safeguard to potential loss of a customers trust. When that happens, you brand starts becoming associated with poor quality overall in product or service. Consistency is so important to your overall appearance. Your branding is your business’s colors, logo, and tone. It increases … Continue reading “Brand Consistency”
SEO (Search Engine Optimization) cannot be effective without well-executed content. And that’s where social media marketing kicks in. SEO and SMM (Social Media Marketing) go together like peas and carrots. Social Media Marketing helps you to get your content seen, which in turn can substantially increase your number of brand mentions on the web. Today marketers … Continue reading “Why Social Media Marketing Is Still Important”
Brandraising is a term used to help non-profits understand the importance of their cause and help consistently communicate it to their supporters clearly. Here are some questions you should think about when beginning to start a fundraising campaign and raise awareness.
Our company decided early in 2016 that it was time to shed the old and create something new. We’ve been through staff changes, investors, owners and now felt like we needed to start fresh and actual build something that reflected us, and better served our customers.
In the business landscape here in Louisville it’s no secret there are hundreds of marketing and web design companies. Even more so there are companies that are shifting focus from their original beginnings to online advertising every month it seems.