Posts in Category: Brand Strategies

Let’s Throw a Party!

Throwing a customer appreciation event is a big undertaking. One of the things that is most important in making sure that all the effort was worth it is to design some marketing around the event to encourage people to come. A year ago, Element 502 underwent a brand refresh. We had all new logos, whitepapers, … Continue reading “Let’s Throw a Party!”

Digital Marketing Pre-Planning Guide

So, you want to start marketing digitally? What should you start with?  Every day we here at Element 502 talk to clients about growing their brand and expanding their business reach. Many clients have dipped their toe in the water with some experiments with things like Google Adwords, Facebook ads, or more enhanced digital targeting. Maybe … Continue reading “Digital Marketing Pre-Planning Guide”

Time For A Brand Refresh

So, your business has been established for a while and for a litany of reasons, you have decided to update your company branding/logo/website, etc. What exactly goes into that process and what might you miss in that process? We know because we have helped many partners refresh their brand and as some of you may … Continue reading “Time For A Brand Refresh”

Don’t Waste Your Money On A Bad Logo

$625,000.00. Yes, you read that right. $625,000.00. was paid for this atrocious logo created by a London, England firm for the 2012 Olympic games. I doubt that most clients in search of a new logo would pay that much, but it is surprising what they will settle for as the cornerstone of their identity. As … Continue reading “Don’t Waste Your Money On A Bad Logo”

What Goes in to a Brand Refresh?

So, your business has been established for a while and for a litany of reasons, you have decided to update your company branding/logo/website, etc. What exactly goes into that process and what might you miss in that process? Most businesses start out with meager resources and the help of friends or use of free resources … Continue reading “What Goes in to a Brand Refresh?”

Business Basics Strategy

There are a lot of people out there selling a basic business strategy online. In the hustle of today’s marketing culture the main focus everyone has is to get more customers. But not taking the time to think about what kind or who they are already successfully selling to. All strategies have to start with … Continue reading “Business Basics Strategy”

It’s just a website, except that it’s not

I’ve worked in the industry of web design and marketing for about 10 years now and I’m amazed at how often I still hear “it’s just a website.” Both within and from the outside of the world of design and marketing. What’s the video below to listen to the latest presentation from working at Baltimore … Continue reading “It’s just a website, except that it’s not”

Branding Influence

Several years ago Facebook pages were called “Fan” pages. Each person that liked your page, was a fan. Though confusing for some, for marketing it was a great way to look at people that love your brand. Additionally, its a great way to see the brand influencing people. You see, fandom is a real thing, … Continue reading “Branding Influence”

Why You Need To Be Making Content For Your Brand

If you’re not making creative content for your brand, then you’re already behind. Content publication rates on various channels are massive. This means people see new and fresh things every minute, or in some cases, every second. Unfortunately. you can’t keep recycling previously published content to keep up. Additionally, within the realm of social media, … Continue reading “Why You Need To Be Making Content For Your Brand”

Brand Consistency

Brand consistency is not just a cool buzzword. Instead, it is the safeguard to potential loss of a customers trust. When that happens, you brand starts becoming associated with poor quality overall in product or service. Consistency is so important to your overall appearance. Your branding is your business’s colors, logo, and tone. It increases … Continue reading “Brand Consistency”