Facebook Impressions
Facebook has made a revision to it’s algorithm last week again. Prior to this change it was for removing business pages from users profile feeds. That was dialed down to allow certain pages thru to your feed based on interactions and the pages content being interesting. Now there is a bug with Facebook Impressions. From … Continue reading “Facebook Impressions”
Planning a Successful Facebook Ad
Before diving into how to develop a successful Facebook ad and creative for your ad. Planning and execution come first. You may want to consider the following questions as you’re going through each of the phases in your planning and execution. What is your objective? Two questions are to be asked. 1) What do you … Continue reading “Planning a Successful Facebook Ad”
How Social Media Can Enhance Morale And Attract New Customers
Our social media accounts reflect our story and culture at Element 502. We share content and our brands mission on 4 channels. First is our blog then Facebook and finally LinkedIn and Instagram. Each channel is unique in how we approach this. Facebook is everything and whatever in between. Instagram is behind the scenes. Our … Continue reading “How Social Media Can Enhance Morale And Attract New Customers”
Marketing Your WordPress Website
WordPress is much more than just a quick way to get a website. It is an engine that can carry your business forward through the 21st century. Your marketing team needs a tool to publish that’s easy, quick and flexible. Here we want to share how to marketing your WordPress website. Over the years WordPress has … Continue reading “Marketing Your WordPress Website”
Facebook Terminology
Facebook has multiple products and those products often get lost in translation as to what they do and are intended for. Making Facebook Terminology difficult to absorb and grasp. Understanding product naming is crucial to understand it’s correct use when marketing on Facebook. Timeline/Feed Sometimes referred to as a Facebook profile, a Timeline is the … Continue reading “Facebook Terminology”
Facebook Ads vs Boosted Posts
Facebook has lessened organic reach and paid options are pretty much the way you reach more people. There are 2 options that business owners can do to gain momentum. Boost posts, the content you share on your page. Then pay for Facebook ads. Which require a bit more thought and strategy as you can set … Continue reading “Facebook Ads vs Boosted Posts”
Facebook Algorithm Updates
Across the Internet, spam is a big problem. Links to pages that are filled with ads that contain unnecessary or useless information are a big problem. Moreover, some of the sites actually contain malware that will try to infect your computer. Google and Facebook combat this on a regular basis. Unfortunately for you and I, … Continue reading “Facebook Algorithm Updates”
Do’s and Don’ts of Instagram
I’ve had conversations with folks who think that Instagram is kind of silly to use for a business. That may be true, or may not. Think about it this way. Simply put, people love pictures. And if you have a business that produces highly visual products, such as the food industry, Instagram is a great platform. … Continue reading “Do’s and Don’ts of Instagram”
How to optimize your YouTube Videos
YouTube is the second largest search engine in the world. In light of that, you can see how important it is to optimize your YouTube videos when you are uploading content. YouTube videos are indexed in the Search Engine Results Pages (SERP) on Google, just like web pages, when people are looking for terms related … Continue reading “How to optimize your YouTube Videos”
Adjust or Die. Why you need to re-think your marketing strategy
We’ve all heard the term “adapt or die”. Instead, what if we said “adjust or die”? Specifically, this would be applicable when it comes to marketing and branding. For a web discussion, “adapting” refers to responsive designed websites, the site needed to “adapt” to the viewable area. But with marketing it’s a little more about … Continue reading “Adjust or Die. Why you need to re-think your marketing strategy”