How To Use IP Targeting With Job Title
IP Targeting is a great technology that allows you to send digital advertising to a specific IP address. Every home or office building that has a connection has one or more IP addresses. In a marketing strategy of B2B marketing, this would allow you to send messaging about your brand into a targeted business. (You … Continue reading “How To Use IP Targeting With Job Title”
Podcast Ep17 – Facebook Ads and Boosted Posts
Facebook has made changes to it’s algorithm and Kaylin has discovered a work around to getting pages back on the feed. Though she warns it may take a little digging into your profile settings. Also, we discuss Facebook Ads and Boosted Posts. That is ads, ads performance, content to share and what the difference is between … Continue reading “Podcast Ep17 – Facebook Ads and Boosted Posts”
Podcast Ep15 – Social Media Strategy and GeoCat
In this episode we are talking about GeoCat and her GeoCasters. We are aware we are nerds. Mostly we discuss about developing a solid Social media strategy. Having a presence across Facebook, LinkedIn, SnapChat and Instagram. And what that should look like and not seem desperate. Geocasters and Social Media Best Practice tips In this … Continue reading “Podcast Ep15 – Social Media Strategy and GeoCat”
Is Digital Advertising Invasive
When we begin a conversation around our digital engagement the question, “Is digital advertising invasive or creepy?”, usually comes up. My answer is, “It can be. But we use our powers for good.” With that said, here is how a non-invasive digital campaign works. Once the demographic profile and geography of your target customer are … Continue reading “Is Digital Advertising Invasive”
Trade Show Marketing Strategy
Trade show season is upon us as thousands of people gather together to see the latest technologies, widgets and offerings. Vendors compete for attention with giveaways, models, product demonstrations and discounts. When you walk into the show expo floor, you are bombarded with lights, sounds and imagery. To compound the issue, vendors are forced to … Continue reading “Trade Show Marketing Strategy”
Google vs Amazon and Mobile Advertising
Mobile advertising is crowding the internet with online ads. And the biggest giants are using their space to serve ads to get shoppers. When you hear the name Google it’s reasonable to hear SEO or Search. Products are on Google for online shoppers to look for that gift for their family or friends. But Google’s … Continue reading “Google vs Amazon and Mobile Advertising”
Facebook Ads: Selecting Placements, Formats, and Creative
When you see a video ad in your Facebook News Feed, you’re seeing an ad’s placement. As well as its format (video). Simply, placements are where your ads will appear and formats are how your ads will appear. The creative portion of the ads is not graphics. It is the type of media you’ll use … Continue reading “Facebook Ads: Selecting Placements, Formats, and Creative”
Location-Based Mobile Advertising: Geofencing vs Facebook
There are many ways to advertise to users. That being said, it’s not surprising that there are many technologies and platforms to choose from. For this post let’s look at Location-Based Mobile Advertising: Geofencing vs Facebook. These 2 approaches do have some similarity, but are not the same. My goal is to remove some of … Continue reading “Location-Based Mobile Advertising: Geofencing vs Facebook”
Adapt or Die – The rise of mobile marketing
It’s becoming a cliche, or a marketing buzzword. But seeing it happening to others doesn’t make it less true or cliche. Designing for mobile first is now a best practice. And thinking first about mobile marketing is next. Here’s why: Mobile browser usage has risen significantly. This has forced design to start on mobile where as … Continue reading “Adapt or Die – The rise of mobile marketing”
Best Trade Show Advertising Choice
In our series we’ve looked at Geofencing, IP Targeting and Beacons. Now, let’s put them into a real-life scenario and see which would be the best fit for you to use. Let’s head to a trade show! Heading to the Trade Show So you are heading out to a trade show and want to effectively … Continue reading “Best Trade Show Advertising Choice”