Posts in Category: Marketing Articles and News

Keeping Up With Social Media Trends

When Mark Zuckerberg founded Facebook in 2004 he had college students at the forefront of his mind. The social media trends to follow would be monumental. Zuckerberg’s brainchild was virtually another social hour for Harvard students to share to their heart’s desires. Now we see that Facebook has grown into an empire that almost everyone … Continue reading “Keeping Up With Social Media Trends”

Best Sales Collateral for Closing Deals

What is your best sales collateral for closing deals? You know the scenario. You finally made it to the top administrator and now you get to present the products you know they need. What tools do you bring with you? Keep in mind that the the meeting may be virtual. So, what do you bring? … Continue reading “Best Sales Collateral for Closing Deals”

How The Facebook Newsfeed Works

The Facebook Newsfeed has updated it’s algorithm to fight harmful content. If you violate Facebook community standards then they remove your content. Facebook enforces Ads policies using Artificial Intelligence and Human review. This prevents false advertising and claims that are misleading. Facebook’s algorithm uses ranking signals to judge if posts are untrustworthy. Or if a post generates … Continue reading “How The Facebook Newsfeed Works”

How To Build An Email List

At the heart of any email marketing campaign is the list you are mailing to. So, how to build an email list? Where do you get that list from? The email list you use when sending out your campaign is critical. In our world of social connections you want to make sure you do not … Continue reading “How To Build An Email List”

Is Email Marketing Right For Your Business

Email marketing is a great way to stay in touch with current customers as well as engage with new prospects. However, it may not be the best approach for your brand. How do you decide if email marketing is right for you? Here are a few things to consider. First, Do I Know You? Where did … Continue reading “Is Email Marketing Right For Your Business”

How To Use IP Targeting With Job Title

IP Targeting is a great technology that allows you to send digital advertising to a specific IP address. Every home or office building that has a connection has one or more IP addresses. In a marketing strategy of B2B marketing, this would allow you to send messaging about your brand into a targeted business. (You … Continue reading “How To Use IP Targeting With Job Title”

A Quick Guide to Persona Marketing

Persona Marketing is using a person’s browsing habits, buying apps, app usage and other indicators to identify key demographic indicators and deliver messaging for your brand. Sound scary? Only if it’s not done well. The Goal is Communication When a brand is looking at advertising, the goal is to communicate your story to the right … Continue reading “A Quick Guide to Persona Marketing”

Some things to consider when blogging

Blogging is a form of creative writing if done well. It’s expressive as much as a design created with Illustrator or other program. But it also has to be useful and fresh. When blogging or thinking about how to reach your audience it’s important to think about the following: Keywords One Blogging tip to consider … Continue reading “Some things to consider when blogging”

Facebook Impressions

Facebook has made a revision to it’s algorithm last week again. Prior to this change it was for removing business pages from users profile feeds. That was dialed down to allow certain pages thru to your feed based on interactions and the pages content being interesting. Now there is a bug with Facebook Impressions. From … Continue reading “Facebook Impressions”

Facebook Audiences

Custom Audiences enables you to connect with your most valuable Facebook audiences. This is a targeting capability to reach existing customers and prospects. Not new ones. Custom Facebook Audiences target a particular group of your customers. Use what you already know about them. Thus tailoring your messaging to personalize the experience and encourage action. Segments … Continue reading “Facebook Audiences”