Facebook Audiences
Custom Audiences enables you to connect with your most valuable Facebook audiences. This is a targeting capability to reach existing customers and prospects. Not new ones. Custom Facebook Audiences target a particular group of your customers. Use what you already know about them. Thus tailoring your messaging to personalize the experience and encourage action. Segments … Continue reading “Facebook Audiences”
Is Digital Advertising Invasive
When we begin a conversation around our digital engagement the question, “Is digital advertising invasive or creepy?”, usually comes up. My answer is, “It can be. But we use our powers for good.” With that said, here is how a non-invasive digital campaign works. Once the demographic profile and geography of your target customer are … Continue reading “Is Digital Advertising Invasive”
Is Facebook Killing Brand Pages?
Another change to Facebook’s news feed algorithm is arriving. More of the fallout from the “fake news” we saw from the past election towards business pages. But if you look through a non-cynical view, it’s more about connecting people to people. Not inanimate brands to people for the “sale.” The potential removal of publisher posts … Continue reading “Is Facebook Killing Brand Pages?”
Is there anything left to say?
I’ve been blogging for about 12 years now and honestly I almost feel like I’m just on repeat. I’ve blogged about WordPress, marketing, web, design trends and methods as well as UX strategy. So here it is 2018 and I feel like I’ve said it all in 2017. WordPress In 2018 we will see a … Continue reading “Is there anything left to say?”
Trade Show Marketing Strategy
Trade show season is upon us as thousands of people gather together to see the latest technologies, widgets and offerings. Vendors compete for attention with giveaways, models, product demonstrations and discounts. When you walk into the show expo floor, you are bombarded with lights, sounds and imagery. To compound the issue, vendors are forced to … Continue reading “Trade Show Marketing Strategy”
Google vs Amazon and Mobile Advertising
Mobile advertising is crowding the internet with online ads. And the biggest giants are using their space to serve ads to get shoppers. When you hear the name Google it’s reasonable to hear SEO or Search. Products are on Google for online shoppers to look for that gift for their family or friends. But Google’s … Continue reading “Google vs Amazon and Mobile Advertising”
Planning a Successful Facebook Ad
Before diving into how to develop a successful Facebook ad and creative for your ad. Planning and execution come first. You may want to consider the following questions as you’re going through each of the phases in your planning and execution. What is your objective? Two questions are to be asked. 1) What do you … Continue reading “Planning a Successful Facebook Ad”
How Social Media Can Enhance Morale And Attract New Customers
Our social media accounts reflect our story and culture at Element 502. We share content and our brands mission on 4 channels. First is our blog then Facebook and finally LinkedIn and Instagram. Each channel is unique in how we approach this. Facebook is everything and whatever in between. Instagram is behind the scenes. Our … Continue reading “How Social Media Can Enhance Morale And Attract New Customers”
Marketing Your WordPress Website
WordPress is much more than just a quick way to get a website. It is an engine that can carry your business forward through the 21st century. Your marketing team needs a tool to publish that’s easy, quick and flexible. Here we want to share how to marketing your WordPress website. Over the years WordPress has … Continue reading “Marketing Your WordPress Website”
What Is A Online Marketer?
There was a time when a web designer was not associated with a web developer. Then that all changed. Now online marketer and web designer job ads include descriptions of responsibilities normally handled by a web developer. Moreover, programmers, app development and other kinds of development are all getting mixed together along with system admin’s. … Continue reading “What Is A Online Marketer?”