Posts Tagged with: IP Targeting

How To Use IP Targeting With Job Title

IP Targeting is a great technology that allows you to send digital advertising to a specific IP address. Every home or office building that has a connection has one or more IP addresses. In a marketing strategy of B2B marketing, this would allow you to send messaging about your brand into a targeted business. (You … Continue reading “How To Use IP Targeting With Job Title”

Is Digital Advertising Invasive

When we begin a conversation around our digital engagement the question, “Is digital advertising invasive or creepy?”, usually comes up. My answer is, “It can be. But we use our powers for good.” With that said, here is how a non-invasive digital campaign works. Once the demographic profile and geography of your target customer are … Continue reading “Is Digital Advertising Invasive”

IP Targeting vs. Geofencing: Which is Better at Attracting More Leads?

As a business owner, your goal is to attract more prospects so you can nurture them into viable¬†leads and ultimately convert into a sale. Whew, that’s a mouth full!¬†With digital targeting, what is the best solution for attracting more leads? Let’s take a look at 2 technologies, IP Targeting and Geofencing, and see how each … Continue reading “IP Targeting vs. Geofencing: Which is Better at Attracting More Leads?”

Best Trade Show Advertising Choice

In our series we’ve looked at Geofencing, IP Targeting and Beacons. Now, let’s put them into a real-life scenario and see which would be the best fit for you to use. Let’s head to a trade show! Heading to the Trade Show So you are heading out to a trade show and want to effectively … Continue reading “Best Trade Show Advertising Choice”

Battle of the Digital Targeting Titans

There are 3 main technologies that are used in the world of mobile digital advertising. Our goal over the next few posts is to introduce each technology and show you real world uses. At the end, we’ll see which technology is best for your application. It’s set to be a battle royale. Who will win … Continue reading “Battle of the Digital Targeting Titans”