Podcast Ep03 – Importance of community involvement for business
In this episode of our podcast Element After 502 we discuss the importance of community involvement for business. David was volunteering with the Jeffersontown Chamber, Gas Light Festival. The value of participating to grow relationships for B2B and B2C success is key to networking and meeting new people. David tells us all about how he … Continue reading “Podcast Ep03 – Importance of community involvement for business”
UX Design – Data Based Design
Some things occur in a room that create an atmosphere so thick, you could cut through it with a knife. When you place designers and data marketers in a room, such things happen. Finding a balance is crucial when doing data based design. Designer Douglas Bowman resigned his position at Google over its over-reliance on … Continue reading “UX Design – Data Based Design”
Podcast Ep02 – Waverly Hills Sanatorium and LIBA
Kaylin visited with LIBA for their networking event at Waverly Hills Sanatorium. Waverly has a colorful history. And is a beautiful place to see during the day, but at night it’s known for being haunted. Currently there are plans to transform the facility into a Bed and Breakfast. As well as with shopping on the … Continue reading “Podcast Ep02 – Waverly Hills Sanatorium and LIBA”
UX Design – Part 1 Design For Delight
Does your design team concern themselves about evoking positive emotion for the customer? Do they go beyond customer expectations in delivering awesome experiences? if they do, then those people will want to tell the world about you. If they design for themselves, then customers will tell the world nothing. This is part one, in our … Continue reading “UX Design – Part 1 Design For Delight”
Podcast Ep01 – In Person Marketing
In this episode we discuss with Bill Reynolds and David Rockey about in person marketing and leave behinds when meeting and networking with clients. Creating a connection today in a digital world isn’t easy. The Psychological Value of In Person Marketing In person experiences In person experiences are a chance to establish a human connection. … Continue reading “Podcast Ep01 – In Person Marketing”
Writing CSS in WordPress
Writing CSS in WordPress isn’t much different that for a static HTML site. The main difference is being familiar with how WordPress dynamically outputs classes and why. There’s a saying that I like about CSS and writing code for websites. Make it classy. For example, if you style a widget, using the ID of the … Continue reading “Writing CSS in WordPress”
Branding Influence
Several years ago Facebook pages were called “Fan” pages. Each person that liked your page, was a fan. Though confusing for some, for marketing it was a great way to look at people that love your brand. Additionally, its a great way to see the brand influencing people. You see, fandom is a real thing, … Continue reading “Branding Influence”
Facebook Ads vs Boosted Posts
Facebook has lessened organic reach and paid options are pretty much the way you reach more people. There are 2 options that business owners can do to gain momentum. Boost posts, the content you share on your page. Then pay for Facebook ads. Which require a bit more thought and strategy as you can set … Continue reading “Facebook Ads vs Boosted Posts”
Why You Need To Be Making Content For Your Brand
If you’re not making creative content for your brand, then you’re already behind. Content publication rates on various channels are massive. This means people see new and fresh things every minute, or in some cases, every second. Unfortunately. you can’t keep recycling previously published content to keep up. Additionally, within the realm of social media, … Continue reading “Why You Need To Be Making Content For Your Brand”
Online Ad Creation
We’ve all seen them, those ads that are small and sometimes inconspicuous. I’m talking about the ads that show up on mobile websites in banners or small sidebars. They may be trying to tell you something, but sometimes can be confusing. Often, this is the result of the focus shifting to what they look like, … Continue reading “Online Ad Creation”