Posts Tagged with: Facebook

Facebook Ads: Selecting Placements, Formats, and Creative

When you see a video ad in your Facebook News Feed, you’re seeing an ad’s placement. As well as its format (video). Simply, placements are where your ads will appear and formats are how your ads will appear. The creative portion of the ads is not graphics. It is the type of media you’ll use … Continue reading “Facebook Ads: Selecting Placements, Formats, and Creative”

Facebook Ads vs Boosted Posts

Facebook has lessened organic reach and paid options are pretty much the way you reach more people. There are 2 options that business owners can do to gain momentum. Boost posts, the content you share on your page. Then pay for Facebook ads. Which require a bit more thought and strategy as you can set … Continue reading “Facebook Ads vs Boosted Posts”

Facebook Algorithm Updates

Across the Internet, spam is a big problem. Links to pages that are filled with ads that contain unnecessary or useless information are a big problem. Moreover, some of the sites actually contain malware that will try to infect your computer. Google and Facebook combat this on a regular basis. Unfortunately for you and I, … Continue reading “Facebook Algorithm Updates”

Location-Based Mobile Advertising: Geofencing vs Facebook

There are many ways to advertise to users. That being said, it’s not surprising that there are many technologies and platforms to choose from. For this post let’s look at Location-Based Mobile Advertising: Geofencing vs Facebook. These 2 approaches do have some similarity, but are not the same. My goal is to remove some of … Continue reading “Location-Based Mobile Advertising: Geofencing vs Facebook”

5 Tips for Facebook Videos

When creating Facebook ads, it’s easy to think it’s easy. Facebook even advertises their proprietary ad platform that way. If only it was that easy. Of most importance, ads on Facebook must be done a certain way, or money is wasted and time spent. Not my rules, see Facebook. The terms of service are straightforward. … Continue reading “5 Tips for Facebook Videos”

The 5 Second Rule – no not that one

In this blog post we’re sharing lots more about video advertising! If you haven’t already, please check out our last post on Facebook live videos here. If you’ve ever been on YouTube watching videos you’ll notice that you can skip some ads, but others you can’t. Some of that has to do with the channel’s … Continue reading “The 5 Second Rule – no not that one”

Adjust or Die. Why you need to re-think your marketing strategy

We’ve all heard the term “adapt or die”. Instead, what if we said “adjust or die”? Specifically, this would be applicable when it comes to marketing and branding. For a web discussion, “adapting” refers to responsive designed websites, the site needed to “adapt” to the viewable area. But with marketing it’s a little more about … Continue reading “Adjust or Die. Why you need to re-think your marketing strategy”

Cross Posting on Facebook

It seems like every month Facebook rolls out a new feature. Then, every month we all get to either read a blog post about it or experiment with it. Now I’m not complaining about these new features. Some of them are actually quite nice. Still, others just make you want to pull out any hair … Continue reading “Cross Posting on Facebook”

Yes, Facebook Organic Reach Is Dead

As I’m writing this I’m thinking about Monte Pythons, “Bring out your dead!” scene. I can’t help it, I’m wired that way. But the truth is that without paying for advertising on Facebook, the chances of your content getting seen is as likely as meeting your favorite celebrity.

Top 5 Facebook Strategy Tips To Engage Customers

Having a Business page on Facebook is what most business do, but should they? Most don’t think past about getting a page, they set up one up, then think, “now what?” Here’s 5 things about a Facebook strategy for your new business page to consider. What’s it going to cost us to maintain a presence … Continue reading “Top 5 Facebook Strategy Tips To Engage Customers”