Podcast Ep08 – Ducktales and Bad Marketing
Just because you think your marketing is awesome, doesn’t always mean the product is. This results in Bad Marketing due to a poor product. In this episode we discuss how some products on the surface appear to be great. But if one would take a step back and look, it has flaws. No ones product is … Continue reading “Podcast Ep08 – Ducktales and Bad Marketing”
UX Design – Part 5 – White Space
White space well executed in projects is not something that gets enough attention. Cramming items together on a page limit what you want users to look at. The definition of white space is the area between design elements. It is also the space within individual design elements. Including the space between typography. In spite of … Continue reading “UX Design – Part 5 – White Space”
Branding Influence
Several years ago Facebook pages were called “Fan” pages. Each person that liked your page, was a fan. Though confusing for some, for marketing it was a great way to look at people that love your brand. Additionally, its a great way to see the brand influencing people. You see, fandom is a real thing, … Continue reading “Branding Influence”
Why You Need To Be Making Content For Your Brand
If you’re not making creative content for your brand, then you’re already behind. Content publication rates on various channels are massive. This means people see new and fresh things every minute, or in some cases, every second. Unfortunately. you can’t keep recycling previously published content to keep up. Additionally, within the realm of social media, … Continue reading “Why You Need To Be Making Content For Your Brand”
Online Ad Creation
We’ve all seen them, those ads that are small and sometimes inconspicuous. I’m talking about the ads that show up on mobile websites in banners or small sidebars. They may be trying to tell you something, but sometimes can be confusing. Often, this is the result of the focus shifting to what they look like, … Continue reading “Online Ad Creation”
Brand Consistency
Brand consistency is not just a cool buzzword. Instead, it is the safeguard to potential loss of a customers trust. When that happens, you brand starts becoming associated with poor quality overall in product or service. Consistency is so important to your overall appearance. Your branding is your business’s colors, logo, and tone. It increases … Continue reading “Brand Consistency”
5 Basic SEO Tips
Everyone that has a website is concerned about getting found on the search engine. This is often referred to as Search Engine Optimization (SEO). The problem with SEO is this, being found top of the list is the same goal of everyone else in your space. This becomes an issue as people begin competing to … Continue reading “5 Basic SEO Tips”
Are We Headed For A Content Marketing Bubble?
We’ve had a housing bubble, a dot.com bubble, and a stock market bubble. Now are we headed toward a content bubble? On Facebook alone 1 user can be exposed to over 5,000 stories on their app on their phone during 1 check.
Brandraising For Non-Profits
Brandraising is a term used to help non-profits understand the importance of their cause and help consistently communicate it to their supporters clearly. Here are some questions you should think about when beginning to start a fundraising campaign and raise awareness.
Our Journey Through Re-Branding
Our company decided early in 2016 that it was time to shed the old and create something new. We’ve been through staff changes, investors, owners and now felt like we needed to start fresh and actual build something that reflected us, and better served our customers.