Our company decided early in 2016 that it was time to shed the old and create something new. We’ve been through staff changes, investors, owners and now felt like we needed to start fresh and actual build something that reflected us, and better served our customers.
Who we are
The first thing you have to do is sit down around the table and talk about who you are. It’s very revealing when staff open up to share what they think the companies goals and mission are. Having a simple, open and honest conversation allows you to weed out and fine tune what your brand communicates internally, before you begin creating what you think it will say externally.
Here’s the journey of our conversation toward rebranding in pictures —
The Logo Discussions
Much Pizza, coffee, candy and cat memes were reviewed and eaten (not the cats) in this phase for us. Though we all had sugar highs and some went into comas (see Tim’s photo) we managed to create a logo that we felt expressed our love of Louisville (a.k.a. The 502) and ourselves.
The colors we wanted
Finally, our new look