Facebook Algorithm Updates
Across the Internet, spam is a big problem. Links to pages that are filled with ads that contain unnecessary or useless information are a big problem. Moreover, some of the sites actually contain malware that will try to infect your computer. Google and Facebook combat this on a regular basis. Unfortunately for you and I, … Continue reading “Facebook Algorithm Updates”
Do’s and Don’ts of Instagram
I’ve had conversations with folks who think that Instagram is kind of silly to use for a business. That may be true, or may not. Think about it this way. Simply put, people love pictures. And if you have a business that produces highly visual products, such as the food industry, Instagram is a great platform. … Continue reading “Do’s and Don’ts of Instagram”
Google Search Tricks
We typically only search one way in Google, but there are more ways to search. In fact, Google has many built in search tricks that can save you time and effort. Here are a few of our favorites. Search within a specific site If you want to see how you appear on the search engine, or search within a site, type this in the … Continue reading “Google Search Tricks”
Location-Based Mobile Advertising: Geofencing vs Facebook
There are many ways to advertise to users. That being said, it’s not surprising that there are many technologies and platforms to choose from. For this post let’s look at Location-Based Mobile Advertising: Geofencing vs Facebook. These 2 approaches do have some similarity, but are not the same. My goal is to remove some of … Continue reading “Location-Based Mobile Advertising: Geofencing vs Facebook”
WordPress Gutenberg Content Editor
As a WordPress developer, just when you thought it was safe to look back at your code and smile, something changes. As WordPress co-founder Matt Mullenweg announced at Europe WordCamp 2017, (https://2017.europe.wordcamp.org/) a new editor will be coming to WordPress. And now, drumr oll please, meet WordPress Gutenberg Content Editor – WordPress has taken a … Continue reading “WordPress Gutenberg Content Editor”
What the Google algorithm update means for your SEO
Every website owner that is seriously invested in their online property and presence should be aware of the ranking factors Google uses for SEO. As of this writing, Google has updated their algorithm in ways that have caused major changes in ranking. In fact, many sites are still adjusting their strategies. As recently as June … Continue reading “What the Google algorithm update means for your SEO”
Top Design Trends
Yet another blog article to tell you what the web design trends 2017 are going to be in 2017. I know that sounds insane, and you may feel like skipping, but give me a minute. I’ll try to do my best to make this post a bit entertaining. However, I have to point out what … Continue reading “Top Design Trends”
Demographic Data Mining with Geofencing
Demographic data is a key element in effective marketing. It can be used to decide how to create the message for your product or service as well as decide how to deliver it. Here’s what I mean. Say you are looking to sell a new software service to CFOs of Fortune 500 companies. Using fun … Continue reading “Demographic Data Mining with Geofencing”
5 Tips for Facebook Videos
When creating Facebook ads, it’s easy to think it’s easy. Facebook even advertises their proprietary ad platform that way. If only it was that easy. Of most importance, ads on Facebook must be done a certain way, or money is wasted and time spent. Not my rules, see Facebook. The terms of service are straightforward. … Continue reading “5 Tips for Facebook Videos”
The 5 Second Rule – no not that one
In this blog post we’re sharing lots more about video advertising! If you haven’t already, please check out our last post on Facebook live videos here. If you’ve ever been on YouTube watching videos you’ll notice that you can skip some ads, but others you can’t. Some of that has to do with the channel’s … Continue reading “The 5 Second Rule – no not that one”