Posts in Category: Marketing Articles and News

5 Tips for Facebook Videos

When creating Facebook ads, it’s easy to think it’s easy. Facebook even advertises their proprietary ad platform that way. If only it was that easy. Of most importance, ads on Facebook must be done a certain way, or money is wasted and time spent. Not my rules, see Facebook. The terms of service are straightforward. … Continue reading “5 Tips for Facebook Videos”

The 5 Second Rule – no not that one

In this blog post we’re sharing lots more about video advertising! If you haven’t already, please check out our last post on Facebook live videos here. If you’ve ever been on YouTube watching videos you’ll notice that you can skip some ads, but others you can’t. Some of that has to do with the channel’s … Continue reading “The 5 Second Rule – no not that one”

How to optimize your YouTube Videos

YouTube is the second largest search engine in the world. In light of that, you can see how important it is to optimize your YouTube videos when you are uploading content. YouTube videos are indexed in the Search Engine Results Pages (SERP) on Google, just like web pages, when people are looking for terms related … Continue reading “How to optimize your YouTube Videos”

Adjust or Die. Why you need to re-think your marketing strategy

We’ve all heard the term “adapt or die”. Instead, what if we said “adjust or die”? Specifically, this would be applicable when it comes to marketing and branding. For a web discussion, “adapting” refers to responsive designed websites, the site needed to “adapt” to the viewable area. But with marketing it’s a little more about … Continue reading “Adjust or Die. Why you need to re-think your marketing strategy”

Top 5 Facebook Live Tips

Facebook Live is a new way you can connect to your target audience for marketing your brand. That is, if you have something interesting and useful to say and share. However, be patient if it’s your first time going live. Not everyone is an instant viral hit. In fact, you might not get any views … Continue reading “Top 5 Facebook Live Tips”

Write A Creative About Us Page

If you own a business having a creative about us page is one of the most important pages on your website. In fact, it’s a key part in most people’s decision to work with you or not. Some of the common mistakes we see with about pages is too much or too little content. Especially … Continue reading “Write A Creative About Us Page”

Rise of Mobile-first WordPress Themes

Mobile Responsive design has been around since 2010, but marketers are still using it as a buzzword with prospects. But are designers thinking mobile first? Mobile devices are used more than any other source to access and search the web. If 60% of your traffic is from mobile devices, having a mobile-first WordPress theme should … Continue reading “Rise of Mobile-first WordPress Themes”

Adapt or Die – The rise of mobile marketing

It’s becoming a cliche, or a marketing buzzword. But seeing it happening to others doesn’t make it less true or cliche. Designing for mobile first is now a best practice. And thinking first about mobile marketing is next. Here’s why: Mobile browser usage has risen significantly. This has forced design to start on mobile where as … Continue reading “Adapt or Die – The rise of mobile marketing”

Cross Posting on Facebook

It seems like every month Facebook rolls out a new feature. Then, every month we all get to either read a blog post about it or experiment with it. Now I’m not complaining about these new features. Some of them are actually quite nice. Still, others just make you want to pull out any hair … Continue reading “Cross Posting on Facebook”

Why Social Media Marketing Is Still Important

SEO (Search Engine Optimization) cannot be effective without well-executed content. And that’s where social media marketing kicks in. SEO and SMM (Social Media Marketing) go together like peas and carrots. Social Media Marketing helps you to get your content seen, which in turn can substantially increase your number of brand mentions on the web. Today marketers … Continue reading “Why Social Media Marketing Is Still Important”