Facebook Terminology
Facebook has multiple products and those products often get lost in translation as to what they do and are intended for. Making Facebook Terminology difficult to absorb and grasp. Understanding product naming is crucial to understand it’s correct use when marketing on Facebook. Timeline/Feed Sometimes referred to as a Facebook profile, a Timeline is the … Continue reading “Facebook Terminology”
Facebook Ads: Selecting Placements, Formats, and Creative
When you see a video ad in your Facebook News Feed, you’re seeing an ad’s placement. As well as its format (video). Simply, placements are where your ads will appear and formats are how your ads will appear. The creative portion of the ads is not graphics. It is the type of media you’ll use … Continue reading “Facebook Ads: Selecting Placements, Formats, and Creative”
Start Your Marketing Budget Strategy
As Q4 of 2017 approaches, it serves as a reminder that holidays, and budgeting time, are here. Now I know that holidays are a lot more fun, but budgets have their place as well. The best way to remove the pain is to start early and be prepared. Let’s dive into staring your marketing budget … Continue reading “Start Your Marketing Budget Strategy”
Facebook Ads vs Boosted Posts
Facebook has lessened organic reach and paid options are pretty much the way you reach more people. There are 2 options that business owners can do to gain momentum. Boost posts, the content you share on your page. Then pay for Facebook ads. Which require a bit more thought and strategy as you can set … Continue reading “Facebook Ads vs Boosted Posts”
Why You Need To Be Making Content For Your Brand
If you’re not making creative content for your brand, then you’re already behind. Content publication rates on various channels are massive. This means people see new and fresh things every minute, or in some cases, every second. Unfortunately. you can’t keep recycling previously published content to keep up. Additionally, within the realm of social media, … Continue reading “Why You Need To Be Making Content For Your Brand”
Online Ad Creation
We’ve all seen them, those ads that are small and sometimes inconspicuous. I’m talking about the ads that show up on mobile websites in banners or small sidebars. They may be trying to tell you something, but sometimes can be confusing. Often, this is the result of the focus shifting to what they look like, … Continue reading “Online Ad Creation”
Facebook Algorithm Updates
Across the Internet, spam is a big problem. Links to pages that are filled with ads that contain unnecessary or useless information are a big problem. Moreover, some of the sites actually contain malware that will try to infect your computer. Google and Facebook combat this on a regular basis. Unfortunately for you and I, … Continue reading “Facebook Algorithm Updates”
Do’s and Don’ts of Instagram
I’ve had conversations with folks who think that Instagram is kind of silly to use for a business. That may be true, or may not. Think about it this way. Simply put, people love pictures. And if you have a business that produces highly visual products, such as the food industry, Instagram is a great platform. … Continue reading “Do’s and Don’ts of Instagram”
Location-Based Mobile Advertising: Geofencing vs Facebook
There are many ways to advertise to users. That being said, it’s not surprising that there are many technologies and platforms to choose from. For this post let’s look at Location-Based Mobile Advertising: Geofencing vs Facebook. These 2 approaches do have some similarity, but are not the same. My goal is to remove some of … Continue reading “Location-Based Mobile Advertising: Geofencing vs Facebook”
Demographic Data Mining with Geofencing
Demographic data is a key element in effective marketing. It can be used to decide how to create the message for your product or service as well as decide how to deliver it. Here’s what I mean. Say you are looking to sell a new software service to CFOs of Fortune 500 companies. Using fun … Continue reading “Demographic Data Mining with Geofencing”