Don’t Waste Your Money On A Bad Logo
$625,000.00. Yes, you read that right. $625,000.00. was paid for this atrocious logo created by a London, England ﬁrm for the 2012 Olympic games. I doubt that most clients in search of a new logo would pay that much, but it is surprising what they will settle for as the cornerstone of their identity. As … Continue reading “Don’t Waste Your Money On A Bad Logo”
Email Marketing Message Crafting
In an email marketing campaign, the email marketing message you are sending is just as critical as the list you use. The list may identify the right person, but are you speaking their language? When crafting your email marketing message, make sure you speak to your audience, not at them. Email Marketing Message When you begin to … Continue reading “Email Marketing Message Crafting”
What Goes in to a Brand Refresh?
So, your business has been established for a while and for a litany of reasons, you have decided to update your company branding/logo/website, etc. What exactly goes into that process and what might you miss in that process? Most businesses start out with meager resources and the help of friends or use of free resources … Continue reading “What Goes in to a Brand Refresh?”
What are Meta Robot Tags?
So what are meta robot tags? First things first, what is a meta robot tag? A meta robot tag is a tag imbedded in your website that tells search engines what to look for. It lets search engines know what to follow and what to avoid. It’s most often a piece of code in the … Continue reading “What are Meta Robot Tags?”
What is Digital Marketing?
Most people are pretty familiar with what is digital marketing. People know what it means, for the most part, because it has been around for a long time. You may not be quite as familiar with the concept of what is digital marketing. You may be wondering where to even begin. First, you have to … Continue reading “What is Digital Marketing?”
What is JetPack in WordPress
What is Jetpack? If you’re new to WordPress, this feature is new to you. You may even be familiar with WordPress. You could still be unfamiliar with the extensive capabilities of Jetpack. So what is it? Put as simply as possible, it’s a free installable toolkit provided by WordPress. What’s in the toolkit? Keep reading to … Continue reading “What is JetPack in WordPress”
Keeping Up With Social Media Trends
When Mark Zuckerberg founded Facebook in 2004 he had college students at the forefront of his mind. The social media trends to follow would be monumental. Zuckerberg’s brainchild was virtually another social hour for Harvard students to share to their heart’s desires. Now we see that Facebook has grown into an empire that almost everyone … Continue reading “Keeping Up With Social Media Trends”
Website Migration Strategy
Having a solid website migration strategy is crucial when moving to a new website design. SEO and content need a seat at your new website design’s table. In the era of content publishing rising, and content consumption dropping, it’s important to think about SEO and web design. Basically there’s more content than ever out there, … Continue reading “Website Migration Strategy”
Image SEO – Optimization in WordPress
First before we share about how to go about how perform image SEO. Let’s talk about usage rights. If you are on Google and want to use a image. Stop because you could be using a image with a license. Thus you could face serious fines and if you are lucky a simple cease and … Continue reading “Image SEO – Optimization in WordPress”
How Do SEO and Google AdWords Work Together?
Putting together a Google AdWords campaign, a question you need to ask yourself is: have you looked at your SEO? SEO (search engine optimization) impacts your ranking and visibility in the search engine for key terms. SEO also affects your Google AdWords performance. Here’s how that works. SERP on Google When you use a search … Continue reading “How Do SEO and Google AdWords Work Together?”