IP Targeting vs. Geofencing: Which is Better at Attracting More Leads?
As a business owner, your goal is to attract more prospects so you can nurture them into viable leads and ultimately convert into a sale. Whew, that’s a mouth full! With digital targeting, what is the best solution for attracting more leads? Let’s take a look at 2 technologies, IP Targeting and Geofencing, and see how each … Continue reading “IP Targeting vs. Geofencing: Which is Better at Attracting More Leads?”
Best Trade Show Advertising Choice
In our series we’ve looked at Geofencing, IP Targeting and Beacons. Now, let’s put them into a real-life scenario and see which would be the best fit for you to use. Let’s head to a trade show! Heading to the Trade Show So you are heading out to a trade show and want to effectively … Continue reading “Best Trade Show Advertising Choice”
Geofencing and Restaurant Marketing
Restaurants are always looking to increase ticket counts and attract more loyal customers. To that end, advertising is critical in getting your message out and keeping top of mind awareness. With the number of advertising choices in the market, you have to wonder which is the best. We here at Element 502 believe you should take … Continue reading “Geofencing and Restaurant Marketing”
How Does Geofence Mobile Advertising Work?
You may have heard the term geofencing mobile advertising used with serving ads in apps on smartphones and other devices. That technology uses geographic location to find users within a proximity of a business and send ads to that business’s branded app. When we talk about geofencing, our goals are much bigger. Here’s how geofence mobile advertising works. When we … Continue reading “How Does Geofence Mobile Advertising Work?”
Battle of the Digital Targeting Titans
There are 3 main technologies that are used in the world of mobile digital advertising. Our goal over the next few posts is to introduce each technology and show you real world uses. At the end, we’ll see which technology is best for your application. It’s set to be a battle royale. Who will win … Continue reading “Battle of the Digital Targeting Titans”
Does IP Targeting Work?
IP Targeting is the process of sending digital ads to a specific IP address. That IP address will translate to a specific router inside a home or office. Any device connected to that router by a Ethernet cable or WiFi will be served targeted ads.
Are We Headed For A Content Marketing Bubble?
We’ve had a housing bubble, a dot.com bubble, and a stock market bubble. Now are we headed toward a content bubble? On Facebook alone 1 user can be exposed to over 5,000 stories on their app on their phone during 1 check.
Your 24 Hours, 7 Days A Week Online Employee
Websites are not static files sitting on a server somewhere anymore. They’re dynamic, meaning a small amount of files produce the pages and posts on your site. What if you had an employee you paid $30,000 and was working 24/7, didn’t require sleep, doesn’t require food, and is always available for customers? What if you had an employee you paid $30,000 and was working 24/7, didn’t require sleep, doesn’t require food, and is always available for customers?
How to Choose the Right Agency For Your Product Packaging Design
You are a recently hired Director of Marketing and your boss asks you to investigate design agencies that specialize in product packaging design services among other marketing solutions. How do you decide?
Let’s Talk Web Security
It’s a pretty scary world online these days and a lot of folks are not aware the risk of going online. Having proper web security doesn’t just mean installing some plugins if you’re on WordPress and hopefully nothing happens. If you get a flu shot and going to a room of 500 people who have the flu every single day, you’ll eventually have the flu.