Websites are not static files sitting on a server somewhere anymore. They’re dynamic, meaning a small amount of files produce the pages and posts on your site. Moreover, additional files create the ability for you, the user, without knowing code to layout pages and upload documents, images and copy to those pages with ease. What if you had a 24 Hours, 7 Days A Week Online Employee?
Sounds amazing right? But what if I told you that documents, images and other assets from the web could have malicious code embedded in them? That “amazing” deal you got could just be the worst decision you’ve made.
Your $30k A Year Employee
What if you had an employee you paid $30,000 and was working 24/7, didn’t require sleep, doesn’t require food, and is always available for customers? He is constantly online in the face of customers and has several pages ready to convert that visitor to a customer that is worth about $XXX each per month or annually.
The last thing you need is that employee, who is that visible, standing around with their finger up their nose taking selfies. You don’t want a website that is a complete turn off to customers, you want a professional, attentive and customer friendly one that puts visitors first 24/7.
That’s your website, a $30,000 a year employee (give or take).
Now you’re like, “Woah! $30,000!” – Yes. Let’s break it down. If there were a person you hired for $30k a year, he’s likely making after taxes, insurance and other costs of having an employee, around $15,000. He’s better off working at Wal-Mart than running your online business.
Now think about how much each account is worth to you that signs up and you retain, then multiply that by the number you need a month to keep your doors open. Carving out funds to advertising and get a professional website is there, just takes some budgeting. Call us for a conversation about that by the way.
Joe entrepreneur (name has been changed to protect the wise) needs a certain amount of sales a month to stay in business. Each new account he acquires is worth $10,000. Typically he closes 1 account a month, but now he closed 3 accounts because of online leads. The website was bought for $30,000 and now it’s paid off. Still think cheap is the way to go?
You cannot afford to not have a website. Get it done right the first time and you’ll save money, customers and time in the long run. That professional employee by the way, can double that income you’re making. Not a bad deal for just $30,000 (or budgeted amount) a year.