It’s just a website, except that it’s not

It’s just a website, except that it’s not

I’ve worked in the industry of web design and marketing for about 10 years now and I’m amazed at how often I still hear “it’s just a website.” Both within and from the outside of the world of design and marketing.

What’s the video below to listen to the latest presentation from working at Baltimore about this topic. Please never say these words to your web designer. Listen to the video to find out why.


“It’s just a website, right?” Why do we always get this question when asked to bid or scope a new project? Let’s be honest, it’s so much more than just a website. Thinking ‘it’s just a website’ when approaching a project, is similar to thinking ‘it’s just a house’ when you approach a realtor. If someone is investing their resources in you creating a dynamic website for their business or organization, you should have a solid blueprint and strong foundation for making it happen. Learn how to speak in a language your clients will understand.

Attendees will walk away with valuable insight into discussing websites with clients, the right questions to ask to get the full story and manage expectations, a checklist for assets to request up front, and a comprehensive site map to make the design process run smoothly.

Slides from presentation:

Other things to consider

People are turning to mobile and actively searching for advice across categories, even for the small stuff. It’s important to make your website easily discoverable. And understanding when and where people are searching for guidance. With this powerful information you can ensure you’re there with the right advice whenever people need you.

I have been in marketing and technology for more than 20 years and have worked in many industries and worn many hats. From independent consultant, to cooking school, to establishing technology centers, it was a Spirit led adventure that landed me in the president & owner’s seat at Element 502.

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