Brand consistency is not just a cool buzzword. Instead, it is the safeguard to potential loss of a customers trust. When that happens, you brand starts becoming associated with poor quality overall in product or service. Consistency is so important to your overall appearance. Your branding is your business’s colors, logo, and tone. It increases … Continue reading “Brand Consistency”
SEO (Search Engine Optimization) cannot be effective without well-executed content. And that’s where social media marketing kicks in. SEO and SMM (Social Media Marketing) go together like peas and carrots. Social Media Marketing helps you to get your content seen, which in turn can substantially increase your number of brand mentions on the web. Today marketers … Continue reading “Why Social Media Marketing Is Still Important”
Brandraising is a term used to help non-profits understand the importance of their cause and help consistently communicate it to their supporters clearly. Here are some questions you should think about when beginning to start a fundraising campaign and raise awareness.
Our company decided early in 2016 that it was time to shed the old and create something new. We’ve been through staff changes, investors, owners and now felt like we needed to start fresh and actual build something that reflected us, and better served our customers.
In the business landscape here in Louisville it’s no secret there are hundreds of marketing and web design companies. Even more so there are companies that are shifting focus from their original beginnings to online advertising every month it seems.
Tag lines are what most of our clients ask us to come up with when creating their new brand. But it’s not all about a catchy phrase. Let’s test some knowledge. Here are some brand tag lines you didn’t know about and why. Starbucks / no tag line Whole foods / nope Apple / nada … Continue reading “Brand tag lines you didn’t know about and why”
User experience is not just for the web, it’s also for things like print, remember the Steve Harvey incident, and email. In this post we wanted to share 5 UX email design tips. 1) Be useful Figuring out who the email is aimed at is crucial. Consider sending flowers to someone who is not your significant … Continue reading “5 UX Email Design Tips”
The last thing anyone wants is a stale brand. To avoid this you need to keep your Brand fresh and exciting for your customers, so you don’t become old news. If you have ever been the proud owner of a new car or even sat in a new car for that matter, you know what I am talking … Continue reading “10 Tips To Keep Your Brand Fresh”
Retro is cool when its clothing, art, electronics and the like. Retro is not great when it applies to a website design. When designing a website, there’s more to it than sharp images and creative text. For a site to work successfully, you have to ask “What is this website for?” Answers could range from … Continue reading “How to Handle Client Input on Web Design”
Your brand is your story to your customer. It tells who you are and what benefits you bring to your customer. Your brand story also establishes a trust that the service you present will work as advertised. Well-crafted Branding builds trust between you and your customers. With so much entwined in this big thing called … Continue reading “Create a Brand Story”