Old School Advertising Still Works
In a digital market it’s assumed that the primary way to get the word out about your business is to create a landing page, send a newsletter, post a blog post on your site, or on LinkedIn, and that’s about the gist of it. However, just because you publish it, they will not visit.
How to pick the best WordPress theme
Over the years I have had a lot of people that have come my way asking me to review their existing theme purchased on a commercial market. While commercial WordPress themes are a ready-made websites, quite often buyers don’t know how to set them up because the documentation is quite extensive and technical.
Our Journey Through Re-Branding
Our company decided early in 2016 that it was time to shed the old and create something new. We’ve been through staff changes, investors, owners and now felt like we needed to start fresh and actual build something that reflected us, and better served our customers.
Brand Launch Party at 3rd Turn Brewery
In the business landscape here in Louisville it’s no secret there are hundreds of marketing and web design companies. Even more so there are companies that are shifting focus from their original beginnings to online advertising every month it seems.
Segmenting your customers for Marketing
Segmenting your customers for Marketing seems odd and impersonal to hear, but it’s actually the best thing you can do for your business. Clients are awesome to have, but are they the right ones you need? There’s an analogy of fishing and business. It’s something like this… The more lines you have in the water, the … Continue reading “Segmenting your customers for Marketing”
The Dirty Secret of Page Builders
Web design is like any other trade or craft it is not something that they do because they are starving artist and love it. They do it because they need to make money and put food on the table. But they do love it otherwise they wouldn’t of gotten into it in the first place. … Continue reading “The Dirty Secret of Page Builders”
How Hashtags Work
Twitter and Facebook hashtags (#) are not that tricky to use but not its easy to start a trend. Think of them like tags on a blog. Every post you create within a category has a tag associated with it to better filter out certain keywords that were used in discussion of that blog post … Continue reading “How Hashtags Work”
Brand tag lines you didn’t know about and why
Tag lines are what most of our clients ask us to come up with when creating their new brand. But it’s not all about a catchy phrase. Let’s test some knowledge. Here are some brand tag lines you didn’t know about and why. Starbucks / no tag line Whole foods / nope Apple / nada … Continue reading “Brand tag lines you didn’t know about and why”
5 UX Email Design Tips
User experience is not just for the web, it’s also for things like print, remember the Steve Harvey incident, and email. In this post we wanted to share 5 UX email design tips. 1) Be useful Figuring out who the email is aimed at is crucial. Consider sending flowers to someone who is not your significant … Continue reading “5 UX Email Design Tips”
Re-Branding: 3 Steps for a Successful Team Transition
Re-branding can be hard to get through without your team being onboard with it, and by “team” I mean your decision makers in your company. Here I wanted to share 3 steps for a successful team transition when re-branding. 1) Say goodbye to the old. It’s hard to do, but necessary. In order to evolve you … Continue reading “Re-Branding: 3 Steps for a Successful Team Transition”