How To Use IP Targeting With Job Title
IP Targeting is a great technology that allows you to send digital advertising to a specific IP address. Every home or office building that has a connection has one or more IP addresses. In a marketing strategy of B2B marketing, this would allow you to send messaging about your brand into a targeted business. (You … Continue reading “How To Use IP Targeting With Job Title”
Facebook Audiences
Custom Audiences enables you to connect with your most valuable Facebook audiences. This is a targeting capability to reach existing customers and prospects. Not new ones. Custom Facebook Audiences target a particular group of your customers. Use what you already know about them. Thus tailoring your messaging to personalize the experience and encourage action. Segments … Continue reading “Facebook Audiences”
Is Facebook Killing Brand Pages?
Another change to Facebook’s news feed algorithm is arriving. More of the fallout from the “fake news” we saw from the past election towards business pages. But if you look through a non-cynical view, it’s more about connecting people to people. Not inanimate brands to people for the “sale.” The potential removal of publisher posts … Continue reading “Is Facebook Killing Brand Pages?”
Location-Based Mobile Advertising: Geofencing vs Facebook
There are many ways to advertise to users. That being said, it’s not surprising that there are many technologies and platforms to choose from. For this post let’s look at Location-Based Mobile Advertising: Geofencing vs Facebook. These 2 approaches do have some similarity, but are not the same. My goal is to remove some of … Continue reading “Location-Based Mobile Advertising: Geofencing vs Facebook”
Demographic Data Mining with Geofencing
Demographic data is a key element in effective marketing. It can be used to decide how to create the message for your product or service as well as decide how to deliver it. Here’s what I mean. Say you are looking to sell a new software service to CFOs of Fortune 500 companies. Using fun … Continue reading “Demographic Data Mining with Geofencing”