Posts by: Bill Reynolds

Your 24 Hours, 7 Days A Week Online Employee

Websites are not static files sitting on a server somewhere anymore. They’re dynamic, meaning a small amount of files produce the pages and posts on your site. What if you had an employee you paid $30,000 and was working 24/7, didn’t require sleep, doesn’t require food, and is always available for customers? What if you had an employee you paid $30,000 and was working 24/7, didn’t require sleep, doesn’t require food, and is always available for customers?

Let’s Talk Web Security

It’s a pretty scary world online these days and a lot of folks are not aware the risk of going online. Having proper web security doesn’t just mean installing some plugins if you’re on WordPress and hopefully nothing happens. If you get a flu shot and going to a room of 500 people who have the flu every single day, you’ll eventually have the flu.

IRL Marketing

IRL (In Real Life) Marketing has come to mean anything that integrates fictional and virtual environments with the real. This can be anything from guerilla marketing tactics where, for example, covert “brand ambassadors” pretend to order a particular drink and talk up its refreshing qualities, without necessarily disclosing they are being paid to do so. A bit shady, but I hope the example helps.

Yes, Facebook Organic Reach Is Dead

As I’m writing this I’m thinking about Monte Pythons, “Bring out your dead!” scene. I can’t help it, I’m wired that way. But the truth is that without paying for advertising on Facebook, the chances of your content getting seen is as likely as meeting your favorite celebrity.