Google’s Cracking Down On Malware Sites
Have you ever been to a website that you were at only days ago just to see a malware warning in your browser to tell you to go no further, or you run risk of a security threat? Lot’s of people actually have, and some sites don’t display a warning because they either haven’t been … Continue reading “Google’s Cracking Down On Malware Sites”
Increase Your Websites Domain Authority
Domain Authority is often overlooked when considering search engine optimization. But before this becomes a buzz word, consider the following to improve yours and keep in mind that this is just one of 200 factors Google uses to rank websites. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how … Continue reading “Increase Your Websites Domain Authority”
IP Targeting vs. Geofencing: Which is Better at Attracting More Leads?
As a business owner, your goal is to attract more prospects so you can nurture them into viable leads and ultimately convert into a sale. Whew, that’s a mouth full! With digital targeting, what is the best solution for attracting more leads? Let’s take a look at 2 technologies, IP Targeting and Geofencing, and see how each … Continue reading “IP Targeting vs. Geofencing: Which is Better at Attracting More Leads?”
Best Trade Show Advertising Choice
In our series we’ve looked at Geofencing, IP Targeting and Beacons. Now, let’s put them into a real-life scenario and see which would be the best fit for you to use. Let’s head to a trade show! Heading to the Trade Show So you are heading out to a trade show and want to effectively … Continue reading “Best Trade Show Advertising Choice”
Geofencing and Restaurant Marketing
Restaurants are always looking to increase ticket counts and attract more loyal customers. To that end, advertising is critical in getting your message out and keeping top of mind awareness. With the number of advertising choices in the market, you have to wonder which is the best. We here at Element 502 believe you should take … Continue reading “Geofencing and Restaurant Marketing”
How Does Geofence Mobile Advertising Work?
You may have heard the term geofencing mobile advertising used with serving ads in apps on smartphones and other devices. That technology uses geographic location to find users within a proximity of a business and send ads to that business’s branded app. When we talk about geofencing, our goals are much bigger. Here’s how geofence mobile advertising works. When we … Continue reading “How Does Geofence Mobile Advertising Work?”
Battle of the Digital Targeting Titans
There are 3 main technologies that are used in the world of mobile digital advertising. Our goal over the next few posts is to introduce each technology and show you real world uses. At the end, we’ll see which technology is best for your application. It’s set to be a battle royale. Who will win … Continue reading “Battle of the Digital Targeting Titans”
Does IP Targeting Work?
IP Targeting is the process of sending digital ads to a specific IP address. That IP address will translate to a specific router inside a home or office. Any device connected to that router by a Ethernet cable or WiFi will be served targeted ads.
Why Commercial Themes Are Difficult To Use
Commercial WordPress themes are a product, not tailored to a specific user or business. The trade off is often performance because the theme creators have to get a return on their time to develop the theme.
Preview New WordPress Default Theme Twenty Seventeen
Shipping with WordPress version 4.7 is the new default theme, Twenty Seventeen. And it looks amazing so far by the way. I personally cannot wait to get my hands on it and start making custom themes with it.