Facebook has made a revision to it’s algorithm last week again. Prior to this change it was for removing business pages from users profile feeds. That was dialed down to allow certain pages thru to your feed based on interactions and the pages content being interesting. Now there is a bug with Facebook Impressions.
From Facebook:
Additionally, we’re making an improvement to Page organic reach to match what we’ve done for paid reach. Reach counts will now be based on viewable impressions. On Pages, we’ve historically defined reach as a person refreshing their News Feed and the post being placed in their feed. For paid ads reports, we’ve moved to a stricter definition that only counts reach once the post enters the person’s screen (“viewable impressions”). With the stricter definition, we estimate that reported organic reach will be 20% lower on average.We’ll provide an update to all Pages in-product and via the Metrics FYI blog when we make this change, which will happen in the coming months.
Metrics to give businesses a clear understand that matters the most for the success of their online campaigns. I don’t think many page admins with low interaction will be impacted as much as they think. So it’s not a 4 alarm fire and has since been resolved. Facebook has released its numbers for 2017 and the growth is impressive. More than 2.1 billion people now use Facebook every month and 1.4 billion people use it daily.
An Update on Metrics and Reporting
Improving Page Insights to Help Businesses Understand the Results that Matter Most
If you’ve seen changes in your Facebook feed you’re not alone. If you have any questions or needs with social media please contact Kaylin or Bill about it and they’ll reach out to you.
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