Podcast Ep05 – Customer Relationship Management (CRM)

Podcast Ep05 – Customer Relationship Management (CRM)

In this podcast episode we talk to Bill Reynolds and jump into a conversation about Customer Relationship Management. A CRM or Customer Relationship Management is a how you manage a business’s relationships. As well as interactions with customers and potential customers.

Customer Relationship Management

Why is a CRM Important?

A CRM is one of most important things you have to have in order to manage your sales flow and customers. Building business relationships is not only organic but digital. Without a CRM you cannot manage the digital to stay on top of customer status.

Leslie Ye, editor at Hubspot’s Sales Blog, describes a CRM in the following way: “Beyond contact info, CRMs log reps’ touchpoints with their prospects, including emails, phone calls, voicemails, and in-person meetings. Some CRMs offer the ability to track deal stages and reasons for closed-lost and closed-won deals.” – Forbes

If you missed our previous podcast check it out here.

I have been in marketing and technology for more than 20 years and have worked in many industries and worn many hats. From independent consultant, to cooking school, to establishing technology centers, it was a Spirit led adventure that landed me in the president & owner’s seat at Element 502.

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