In this podcast episode we talk to Bill Reynolds and jump into a conversation about Customer Relationship Management. A CRM or Customer Relationship Management is a how you manage a business’s relationships. As well as interactions with customers and potential customers.
Why is a CRM Important?
A CRM is one of most important things you have to have in order to manage your sales flow and customers. Building business relationships is not only organic but digital. Without a CRM you cannot manage the digital to stay on top of customer status.
Leslie Ye, editor at Hubspot’s Sales Blog, describes a CRM in the following way: “Beyond contact info, CRMs log reps’ touchpoints with their prospects, including emails, phone calls, voicemails, and in-person meetings. Some CRMs offer the ability to track deal stages and reasons for closed-lost and closed-won deals.” – Forbes
If you missed our previous podcast check it out here.