Creating a Crisp Facebook Cover Photo Size

Creating a Crisp Facebook Cover Photo Size

There’s always a lot of discussion about how to create a crisp Facebook cover photo. If you are wonder what that is, it’s for your personal profile or business page. The large image at the top of your Facebook page is the first thing visitors notice, so make it a good one and relevant.

Facebook has a specific policy on what you can have on your banner photo if it’s designed, and your business page. You can read more about their terms here. You can include text and info, but I would avoid adding your logo (it’s in the avatar) and any URL’s.

Facebook Cover Photo Size

851 x 315 pixels is the largest height and width of your Facebook cover photo. It’s recommended that you get a cover photo you have rights to, and crop down to this size. Never scale up, that will cause it to become blurry and you’ll lose resolution. Facebook’s upload tool allows you to position your images if they are bigger. But starting out with the correct dimensions saves a lot of time.

One major trick is to save your images as a .PNG not .JPG file. Facebook has the ability to recognize PNG files and keep their resolution over JPG. Using a PNG will help if you don’t want to worry about compression. Moreover, save your file as RBG rather than something like, CMYK.

Facebook Cover Photo Element 502
Facebook Cover Photo Element 502

Facebook Compression of image files

Your compression is how large the file size of the cover photo is after it’s been uploaded. Facebook will compress all your banner image generally to less than 50kb. You can use Photoshop or online tools to compress your image. We’ve been loving Kraken.io you can use their web interface to upload and save your optimized images.

https://kraken.io/web-interface

Mobile Sizes

Mobile Facebook Cover Photos are the same cover photo you use on desktop. So now is the challenge to develop a mobile friendly Facebook Banner. The banner size for mobile is somewhere in the area of 640 x 360 px for mobile. But do not resize or you’ll ruin your desktop version. The idea is to design a Facebook cover photo that works for both platforms.

cover photo mobile
Mobile Cover photo from Facebook Pages app
Facebook Mobile Cover Photo
Facebook Mobile Cover Photo from Facebook User App

Facebook Cover Videos Are HERE!

Was that too much excitement? Well, Facebook has rolled out the ability to add video to your business pages cover banner.

Cover videos dimensions are 820 x 312 pixels. Facebook cover videos can be anywhere from 20-90 seconds long and can loop in any way you want. The one on the Narcos page is a 6 second clip that is set to loop a few times over. The video will start to play when someone visits the page. Thus immediately drawing attention to the page cover.

It will be interesting to see more creativity from page owners with this new feature in the future.

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I work with experienced internal project teams to move from the specification/mock-up phase to a polished, finished product, I uses my passion to help build brands from the ground up, and defining them in every medium. I’m also directly involved with all our corporate marketing strategies and initiatives and host a podcast called Nerd Brand about nerd culture and how it's marketed.

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