A Very Simple Facebook Strategy

A Very Simple Facebook Strategy

There is a such thing as a very simple Facebook strategy. The one thing I see a lot of people do is focus too much on Reach and not quality of content. Yet, still think that 20 posts a day is the way to go.

There Isn’t A Universal Truth

Facebook is too big and made up of too many people to say that there is a three point list of things you should post or do to get more likes and followers that will become customers.

Out of 900 million, of that there is a small percentage that are your followers. Of those, they like, share and are friends with not just you. So thinking that your strategic post at 3pm will be a win every time is a little presumptuous.

I like several blogs and other pages that post good content, and friends that share things from the annoying, “like this if you love Jesus” to the, “share if you are my real friend” all are competing for space on my feed like yours (assuming you are in the Facebook community).

Only a few make the feed at the exact times I check my Facebook, like you, and there are a lot more that go unnoticed. Nothing personal, just a lot of noise on there.

What Matters


It’s sort of like high school. Silly but partially true. Affinity was part of the high school experience, if you call it that.

What shows up in the feed is based on that and a couple of other things I’ll get to shortly. If people show a preference for your content, the better your chances are of someone spotting it in their feed.

The two other things are, Weight and Time. Weight is comments and feedback. Obviously you want the positive feedback.

Time is when you post, yes it does matter, but it matters more to know your audiences timing (when they check their feed). Moreover, the longer ago a post was shared, the less likelihood it’ll get spotted and passed around.


Have unique, good stuff to say, pictures, videos and text posts, it doesn’t matter, just as long as its fun, useful, and upbeat.

If you are interested in social media and management Element 502 will help get you going.

Happy posting!

I have been in marketing and technology for more than 20 years and have worked in many industries and worn many hats. From independent consultant, to cooking school, to establishing technology centers, it was a Spirit led adventure that landed me in the president & owner’s seat at Element 502.

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