Posts in Category: Search Engine Optimization Articles

What Is Search Visibility In SEO?

Search visibility is a term I use to help our customers understand that it’s not about 1 keyword or term that you should focus on to be at the top of the SERP. It’s about several and how well your current website performs. Moz explains below what search visibility is and how it’s calculated: The … Continue reading “What Is Search Visibility In SEO?”

Google Search Tricks

We typically only search one way in Google, but there are more ways to search. In fact, Google has many built in search tricks that can save you time and effort. Here are a few of our favorites. Search within a specific site If you want to see how you appear on the search engine, or search within a site, type this in the … Continue reading “Google Search Tricks”

What the Google algorithm update means for your SEO

Every website owner that is seriously invested in their online property and presence should be aware of the ranking factors Google uses for SEO. As of this writing, Google has updated their algorithm in ways that have caused major changes in ranking. In fact, many sites are still adjusting their strategies. As recently as June … Continue reading “What the Google algorithm update means for your SEO”

5 Basic SEO Tips

Everyone that has a website is concerned about getting found on the search engine. This is often referred to as Search Engine Optimization (SEO). The problem with SEO is this, being found top of the list is the same goal of everyone else in your space. This becomes an issue as people begin competing to … Continue reading “5 Basic SEO Tips”

How to optimize your YouTube Videos

YouTube is the second largest search engine in the world. In light of that, you can see how important it is to optimize your YouTube videos when you are uploading content. YouTube videos are indexed in the Search Engine Results Pages (SERP) on Google, just like web pages, when people are looking for terms related … Continue reading “How to optimize your YouTube Videos”

HTTPS Encryption for WordPress

Many are stating that starting 2017, HTTPS will be mandatory for all websites, including WordPress powered websites. But do you really need to… (the internet now begins to both groan and scream “yes” and “no”). You see, HTTPS Encryption for WordPress seems only necessary for sites that pass data from user to website via the browser. … Continue reading “HTTPS Encryption for WordPress”

Google’s Cracking Down On Malware Sites

Have you ever been to a website that you were at only days ago just to see a malware warning in your browser to tell you to go no further, or you run risk of a security threat? Lot’s of people actually have, and some sites don’t display a warning because they either haven’t been … Continue reading “Google’s Cracking Down On Malware Sites”

Increase Your Websites Domain Authority

Domain Authority is often overlooked when considering search engine optimization. But before this becomes a buzz word, consider the following to improve yours and keep in mind that this is just one of 200 factors Google uses to rank websites. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how … Continue reading “Increase Your Websites Domain Authority”

Needs Met – Pt. 3 of Google SEO Quality

In our final installment of the Google SEO Quality series we are going to look at a third part of Google’s system referred to as “Needs Met”. Let’s dive in! Needs Met Refers to Needs Met Simply defined, Needs Met is a measure meant to determine the “how much” a need was met. The question … Continue reading “Needs Met – Pt. 3 of Google SEO Quality”

E.A.T. – Pt. 2 of Google SEO Quality

In our second installment of the Google SEO Quality series we are going to look at another part of Google’s rating system. This factor is represented by the acronym EAT. Here’s the breakdown Expertise, Authority, Trustworthiness Let’s take a look at each of these and how Google uses it to establish a rating for your site. Expertise … Continue reading “E.A.T. – Pt. 2 of Google SEO Quality”