How Do SEO and Google AdWords Work Together?
Putting together a Google AdWords campaign, a question you need to ask yourself is: have you looked at your SEO? SEO (search engine optimization) impacts your ranking and visibility in the search engine for key terms. SEO also affects your Google AdWords performance. Here’s how that works. SERP on Google When you use a search … Continue reading “How Do SEO and Google AdWords Work Together?”
What Is The Google Console?
Previously “webmaster tools” the Google Console is for your website administrator and SEO expert. This is to verify your website to Google for submission for the search index. In short, you need this to get your website on the search engine. Google has a stranglehold on the market at 63.4% market share, this means search … Continue reading “What Is The Google Console?”
Why Your Google Ranking Doesn’t Matter
I remember the days when there was such an obsession with getting on page one of the search engine results page (SERP) for Google. I’m actually being a little sarcastic, but I digress. If you are losing sleep about your ranking on Google for that one single term that isn’t a topic or makes sense … Continue reading “Why Your Google Ranking Doesn’t Matter”
What Is Search Visibility In SEO?
Search visibility is a term I use to help our customers understand that it’s not about 1 keyword or term that you should focus on to be at the top of the SERP. It’s about several and how well your current website performs. Moz explains below what search visibility is and how it’s calculated: The … Continue reading “What Is Search Visibility In SEO?”
Google Search Tricks
We typically only search one way in Google, but there are more ways to search. In fact, Google has many built in search tricks that can save you time and effort. Here are a few of our favorites. Search within a specific site If you want to see how you appear on the search engine, or search within a site, type this in the … Continue reading “Google Search Tricks”
What the Google algorithm update means for your SEO
Every website owner that is seriously invested in their online property and presence should be aware of the ranking factors Google uses for SEO. As of this writing, Google has updated their algorithm in ways that have caused major changes in ranking. In fact, many sites are still adjusting their strategies. As recently as June … Continue reading “What the Google algorithm update means for your SEO”
5 Basic SEO Tips
Everyone that has a website is concerned about getting found on the search engine. This is often referred to as Search Engine Optimization (SEO). The problem with SEO is this, being found top of the list is the same goal of everyone else in your space. This becomes an issue as people begin competing to … Continue reading “5 Basic SEO Tips”
Google’s Cracking Down On Malware Sites
Have you ever been to a website that you were at only days ago just to see a malware warning in your browser to tell you to go no further, or you run risk of a security threat? Lot’s of people actually have, and some sites don’t display a warning because they either haven’t been … Continue reading “Google’s Cracking Down On Malware Sites”
Increase Your Websites Domain Authority
Domain Authority is often overlooked when considering search engine optimization. But before this becomes a buzz word, consider the following to improve yours and keep in mind that this is just one of 200 factors Google uses to rank websites. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how … Continue reading “Increase Your Websites Domain Authority”
Needs Met – Pt. 3 of Google SEO Quality
In our final installment of the Google SEO Quality series we are going to look at a third part of Google’s system referred to as “Needs Met”. Let’s dive in! Needs Met Refers to Needs Met Simply defined, Needs Met is a measure meant to determine the “how much” a need was met. The question … Continue reading “Needs Met – Pt. 3 of Google SEO Quality”