Objectivity and Subjectivity in Design

Objectivity and Subjectivity in Design

The industry of design is considered the most subjective there is, at least from where I’m standing working in it. Basically, everyone is a design expert, whether they have years or days of experience, their opinion is cannon.

Just one problem. There are rules to design and it’s not 100% subjective. Let’s define the two words clearly, because what I’m about to write, might hurt some feelings.


Objectivity is a noun that means a lack of bias, judgment, or prejudice. Maintaining one’s objectivity is the most important job of a judge. The meaning of objectivity is easy to remember, when you see that the word “object” embedded within it.

Just a side note here: Websites have tons of objects in them. There are ads, buttons, headings, and images. All of which everyone has a like or dislike for. Just put a pin in that one, because no one can do this as an absolute. We all have presupposition to things.


Subjectivity refers to how someone’s judgment is shaped by personal opinions and feelings instead of outside influences. Subjectivity is partially responsible for why one person loves an abstract painting while another person hates it.

Remember when I said websites have objects in them?

A experienced designer uses all the objects in unison to create a masterpiece. Think of an orchestra, all the violinists are sitting together, they’re not mixed in with the french horns and sprinkled about in with the percussionists.

If they were it would create chaos. You might believe that it’s fine because it’s just a seat, but position is very important. How else could things work, or sound, correct and the instrumentalist do their job and contribute.

On a website a designer knows how to combine objects to make a design work. The hard part is letting them (the designer) do it, and stay out of the way and look at things objectively as they are presented to you (the client).

Images are as much a part of the design as the position of the images or quality of graphics on the page. Both are things that if not considered correctly, can ruin the design. Now add the other objects and you’ve got a more complex animal on your hands. A designer can flesh out the proper details and make things harmonize together.

Our designers have combined experience of over 40 years at the trade and can help you see things objectively as they can subjectively create something that will achieve your desired results.



I have been in marketing and technology for more than 20 years and have worked in many industries and worn many hats. From independent consultant, to cooking school, to establishing technology centers, it was a Spirit led adventure that landed me in the president & owner’s seat at Element 502.

Leave a Reply

Your email address will not be published. Required fields are marked *