So are you wondering, “when is it time to redesign your website?” I would like to share about three reasons here in this post of how you can tell it’s time to redesign your website.
1. Getting In Sync
No, not the band.
Sometimes your marketing collateral will outpace your website design. When you find out that your brochures look snazzier than your website it’s probably time to redesign your website.
It’s always good to have your other marketing collateral match your website design so that everything is streamlined and the same.
Nothing is worse than handing somebody a brochure or a business card and then going to the website that looks like it was designed from a 1995 or 2008 do-it-yourself kit.
2. The Phone Isn’t Ringing
The lack of cold calls could be a result of your website not having a new design in the past year. Typical lifespans of websites are about 3 to 6 months or if you review other blogs they might actually have a longer amount of time like 2 to 3 years.
Regardless of new content going on the blog, if you haven’t freshened up your look lately, the staleness can be interpreted as either out of business, or not innovative enough to bother to contact about services.
3. It’s Just Plain Ugly
If you think your website it looks good you might want to do a little comparison check with some of the others that are out there from companies that are growing by leaps and bounds.
Or look at companies actually on the cutting edge, and I don’t mean your favorites that you just happened to refer to every now and then. Really go out and look at some of the examples that are out there and compared to yours.
Is your site using rich colors or modern fonts? Does it use images that are updated that don’t look like they were taken from a Kodak camera that you bought from a Walmart shelf?
Really think about this. Beauty is in the eye of the beholder. But a good website creates oooo’s and ahhh’s.
4. No One Can Find Information
The worst problem is disorganization. Cluttered, busy looking home page make a horrible first impression.
If you can’t figure out what’s important, then I can’t see contacting you for what’s important either.
So hire a designer and let them help you clean it up.