Why You Should Be Generating Leads From Social Media

Why You Should Be Generating Leads From Social Media

As seasoned marketers, we understand the importance of generating leads from social media as part of your marketing strategy.

With more than one billion monthly active users on Facebook, and over 230 million monthly active users on Twitter, we know there’s more potential than ever to use social platforms to get your name out there, spread your content, and draw more people to your site.

Some Statistics

  • Global Active Internet Users now totals 3.175 Billion, that’s nearly half of the world’s population (7.357 Billion).
  • As for Social Media, there are over 2.206 Billion active users, a global penetration of 30%.
  • There are 3.734 Billion unique mobile users, accounting for a 51% worldwide penetration.
  • 1.925 Billion users utilize their mobile phones for Social Media platforms.

See more at: Social Media Today

It’s been said over and over again too many business owners that you should be on social media to promote your business. However, many business owners we find don’t know how to do that. Hiring a professional consultant is the wisest decision when considering promoting yourself on social media. As the saying goes,

“We don’t have a choice on whether we do social and mobile, the choice is how well we do it.” – Erik Qualman


So that’s why we practice social prospecting – the art of scouring the social web, identifying potential prospects for your business, and engaging them to draw them to your site and get those potential prospects to your sales team. You’ve already got your fans and followers in your social networks. Now it’s time to check out everyone else.

What popular social channels do you use to prospect, engage with and convert new leads? Please let us know in the comments below.

I have been in marketing and technology for more than 20 years and have worked in many industries and worn many hats. From independent consultant, to cooking school, to establishing technology centers, it was a Spirit led adventure that landed me in the president & owner’s seat at Element 502.

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