The Advantages of Adopting a Sales Playbook
A Sales Playbook is the engineering and development of better sales processes. This is a team driven approach where the Sales Playbook is designed to make business development efforts more productive. The Playbook is often highly detailed with specific instructions to follow. What is a Sales Playbook? The Sales Playbook are also a living document … Continue reading “The Advantages of Adopting a Sales Playbook”
Known Problems with IP Targeting
What are the known problems with IP Targeting? Well let’s start off with the basics. According to the Interactive Advertising Bureau (IAB). IP targeting ads are sent to a user’s geographic location. As determined by his or her Internet Protocol (IP) address. So every computer connected to the Internet has an IP address associated with … Continue reading “Known Problems with IP Targeting”
Product Packaging Design Guidelines to Consider Before Your Next Project
Product packaging design guidelines is not a very attractive subject matter, but it is so vitally important to the marketing of your brand. The results of a successful product package design can be highly creative and actually very fun for the consumer. Just look at what Coca-Cola has done with their name-on-the-can marketing campaign. What a … Continue reading “Product Packaging Design Guidelines to Consider Before Your Next Project”
The Power of a Successful Customer Advocate Program
Without a doubt, word-of-mouth recommendations are valuable and vital for company growth. Word-of-mouth recommendations are the biggest factor behind 20-50% of all buying decisions. If your customers have a good experience with your brand they are far more likely to become promoters of your brand or certainly offer endorsements. If you do enough research, you … Continue reading “The Power of a Successful Customer Advocate Program”
Digital Leave Behinds – One of the Most Important Tools in Your Toolbox
A leave behind is a physical object that you leave behind to help the prospect remember you and your company after an in-person sales call. Many of us in sales give our prospects a sales packet, or email a bunch of documents in the hopes that our prospect will read them later. Leave behinds are an … Continue reading “Digital Leave Behinds – One of the Most Important Tools in Your Toolbox”
Nonprofit Digital Engagement Strategies
A number of local nonprofits who find themselves frustrated because they seem to keep going to the same ten local families in the area or that their donors are getting much older and willing to do less. One of the local charities we work with is frustrated that they spend so much on galas and do … Continue reading “Nonprofit Digital Engagement Strategies”
The Value of Customer Interviews
Do you Solicit Feedback From Your Clients? Every business on some level needs to know how satisfied their customers are with the services they provide. If they keep buying from you, then that may be the most important feedback a business can get. However, that may not be a great indicator. Perhaps your business is one … Continue reading “The Value of Customer Interviews”
Cookie Match Rate Insights For Data-Driven Ads
A match rate is the percentage of consumers we can find online via a cookie pool. There are several factors to consider when we look to match offline consumer data to an online user ID or a cookie. Some cookies are more accurate than others — as a general rule, cookies associated with retail sites … Continue reading “Cookie Match Rate Insights For Data-Driven Ads”
5 Tips for Getting Testimonials
Getting testimonials is difficult to time the ask. Ninety-two percent of consumers say they trust word-of-mouth recommendations above all other forms of advertising, according to Nielsen. Needless to say, customer testimonials are among the most effective marketing tools available, because they: Serve as social proof. Build credibility and trust. Transcend platforms and marketing channels. Allow … Continue reading “5 Tips for Getting Testimonials”
Data-Driven Marketing: Media Plan Considerations
People have so much different content hitting them at any one time that it is difficult for your customers to filter out the noise and hear your story. To really be successful, you need to target your content to your consumer several times along different media channels (TV, Radio, Targeted Display, and Targeted Mobile Display, … Continue reading “Data-Driven Marketing: Media Plan Considerations”