With the new year in full swing, marketers and agencies are researching how they can give thier company a facelift. Here are 5 ways to refresh your website for 2016 and have new polished look.
1) Refresh you content
How old is your content? 2 years? 4 years?
Content has a expiration date as industry leaders keep growing causing those that have not kept up to fall behind. Refreshing your content can give your website a new lease on life for the search engines as they see your attempting to keep up to date.
2) Update to a modern design
Like content your sites design also has a expiration date. Website design trends change every year and new technology hits the marketing causing current designs to become obsolete.
If your website is built on tables not CSS, then you’re unknowingly stuck in the late 90’s. Early 2000’s gave way to content management systems. Site became dynamic, not static, allowing responsible site owners to update content and create new content.
A new design will keep you current, but also show you’re trustworthy and on the cutting edge of what you do.
3) Check your SEO
How is your websites online search health? Are you aware of Google’s new Search Engine Optimization Quality?
It’s now important to follow what Google wants as far as SEO. Many SEO experts argue back and forth on various blogs and platforms about what works and what does not. The answers are with Google when it comes to Google, Bing and Yahoo! have their own standards.
As far as Google is concerned, it’s pretty simple. If your business is making money on how much money people spend with you to display ads, then you want clear search results and a good user experience (UX) for the people on your search engine. Happy users spend more money on ads for a coveted spot in your search engine.
Un-happy users go to your competition.
It’s not any different for your site, good UX equals more return visitors and people willing to share and link back to you. Therefore, good SEO health and better ranking in the search results. The way to fix this and stay in good standing is simple, clean it up. Don’t know how? We can help, just contact us.
4) Is your content relevant
If your content doesn’t conform to the best practices of web today, then you are in danger of slipping off search in the ranking you hold. As the world moves forward, so does the industry you are in, updating and maintaining your content is paramount.
Search engines are looking for updated and relevant content. They continuously seek out informative content that solves the problem it claims to address. Quality content is extremely time consuming to create and manage. You need an agency to handle that demand as content only works when combined with a marketing strategy that makes sense.
Which brings us to the next point.
5) Are you doing inbound marketing
Inbound marketing is the method of reaching your audience that hasn’t yet even realized they need your services or product.
Moreover, inbound marketing, once attracting that much needed attention you want, helps nurture and guide your potential lead to a qualified, then closed sale.
Without inbound of some sort, your just spinning out content hoping in the millions of others, yours stands out and gets read leading to the reader filling out a form (even then, you may not close the sale.)
If you want more than just a website but a strategy that works in a already over crowded market, give us a call.
If you like this article please share it and let us know in comment below any stories on how you refreshed your website for this year.