If you just want a website then your are woefully missing out on how an online strategy can really work for you. In fact, you should probably not get anything because you’re just wasting time and money if you’re just wanting a website.
BUT, if you are interested in going past the idea of “I just want a website” then good for you. Here are 5 reasons why you should never “just want a website.”
1. It will not meet your expectations.
The idea often of small businesses is that once I’m online, I can advertise with Google Ads, Facebook, and Twitter. That’s not the complete truth, as it’s more money and commitment required to advertise. If your competition has a better looking site, a bigger budget, and a smarter design, then you’ll lose.
Studies have show that attractive websites do better at nurturing leads and closing sales than ones that are rushed, and inexpensively created because of budget.
2. It will not get you the customers you want.
If you are going after people with money, you need to look like you have consistently dealt with their class of people. People want affordable, but they also want experience. If you have a site that looks terrible and is not well organized, then expect those that are only “shopping” you and not really interested in hiring you.
3. It will not last online very long.
Things change online everyday. There’s always a new trend, technique or strategy just around the corner. You need a site that will endure the test of time and can stay updated for at least 2 – 3 years. Simply getting a website will give you a headache later because you will have exceeded what it can do and out grown it faster than you expected.
If you buy a house and expect to have kids, then a small three bedroom, 1 bath is not a wise purchase for the next few years.
4. It cannot adapt to the ever-changing landscape of search engine optimization.
4. It cannot adapt to the ever-changing landscape of search engine optimization.Google changes as often as the web. It’s not Google’s fault. Google wants people to search on Google so that Google makes money on advertisement and that revenue doesn’t go to Bing or Yahoo.
Google strives for the best experience for it’s users. This means being able to search for what they want and need without coming across a shoddy site that looks suspicious.
Having your site properly optimized will get you found, as most advertise, but it’s not a one time fix. It’s ongoing, because your market is not stagnate, so your sites design, SEO, and strategy shouldn’t be either.
5. Good design matters and the numbers prove it.
First impressions. They’re everything when someone is sizing you up in a job interview. You don’t want to show up wearing tethered clothing and not clean shaven. If it looks like you don’t put effort into your look and hygiene, your potential employers won’t think that you’ll put effort into your job.
Research from Google: Why websites need to make a great first impression
Here’s some advice on how you can boost your web site’s credibility from credibility.stanford.edu
First Impressions Count: The Gaurdian
Websites are the first impression online for companies. You need to make a good one, and outshine your competition. A website excellently designed is eye candy and increases the chance of the visitor NOT clicking away or leaving the page for the next result on Google in search.
Quality content also helps, in that if it’s hard to read and too technical, then I’m going to go somewhere else that has similar information and gets to the point.
Conclusion
Don’t make your users think, it’s not what they are there for. They just what want to find what they are looking for and to get on with their tasks.
Does your website do that? If your not sure, contact us and we’ll review your site and design to recommend how to make a better first impression to get the leads and close the deals you want.
