Pieology

Pieology

North Charleston Grand opening campaign case study

Recently, Pieology opened a new store in North Charleston. To raise brand awareness and draw in foot traffic, they used geofencing mobile ad technology.

Using a 3 mile radius around the store they targeted all active mobile devices in that area to send digital ads about the Pieology’s Grand Opening event.

This campaign lasted 1 month and yielded over 200,000 impressions, 500 clicks (qualified leads to website) and generated 100’s of in-store visits. Using geofencing mobile ad technology we were able to measure the number of people that clicked on the ads as well as the number of people that visited.

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Total number of ads served
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Number of people that clicked on the ads
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Foot traffic from ads

Geofencing, GPS and beacon technology allow marketers to reach prospects and customers in increasingly valuable and targeted ways. Hyper-specific, location-based marketing can help you find, engage and retain some of your most valuable customers within your mobile application.

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I'm a WordPress Developer and Digital Strategist at Element 502. I work with experienced internal project teams to move from the specification/mock-up phase to a polished, finished product, I use my passion to help build brands from the ground up, and defining them in every medium.