North Charleston Grand opening campaign case study
Recently, Pieology opened a new store in North Charleston. To raise brand awareness and draw in foot traffic, they used geofencing mobile ad technology.
Using a 3 mile radius around the store they targeted all active mobile devices in that area to send digital ads about the Pieology’s Grand Opening event.
This campaign lasted 1 month and yielded over 200,000 impressions, 500 clicks (qualified leads to website) and generated 100’s of in-store visits. Using geofencing mobile ad technology we were able to measure the number of people that clicked on the ads as well as the number of people that visited.
Geofencing, GPS and beacon technology allow marketers to reach prospects and customers in increasingly valuable and targeted ways. Hyper-specific, location-based marketing can help you find, engage and retain some of your most valuable customers within your mobile application.