Email marketing is a great way to stay in touch with current customers as well as engage with new prospects. However, it may not be the best approach for your brand. How do you decide if email marketing is right for you? Here are a few things to consider.
First, Do I Know You?
Where did you get their email address from? If you are doing a cold introduction, make sure you acknowledge it and give your prospect a chance to unsubscribe. No one likes spam, and you want to make sure that your message is not labeled as such, There are many reputable vendors to purchase lists from as well as generating your own, but we’ll talk about that in a later blog post.
Second, What Is The Reason For Your Call?
Think about your goal for the emails. Email marketing is a lot like blogging, you want to provide good quality information on a consistent basis. Don’t try to push a sale or set an exploding offer. I say that because that definitely shortens the life of your email campaign. Pressing for an immediate decision may lead to a high number of unsubscribes from your list.
Third, How Are You Sending Emails?
Using your personal email may lead to getting your domain blacklisted. Additionally, without an easy way for people to unsubscribe, and you keeping up with it, there is a chance for larger fines and problems.
Finally, How Are Your Emails Being Designed?
An email is a lot like your website or a landing page. It needs to display well on all device sizes, have clear imagery and text, and have a clear path for your prospect to follow. If you make people work too hard to purchase, they may just keep walking.
These are just a few things to consider as you start an email marketing campaign. Over the next few weeks we’ll be digging into several of these questions, as well as offering recommendations on ideas and tools to enhance your campaign.
If you have a specific question, be sure to post it in the comments below and we’ll respond.
