Your website copy tone of voice is just as important as the rest of the design. Using words creatively is fine but with care. Let’s talk about copywriting and web design.
The Importance of Copywriting in Web Design
People do not read web copy the same way that they read print (i.e. brochures, pamphlets, etc.). Online people are looking for information quickly, and hopefully, it’s easily accessed. There is a very small window to catch their attention and then the challenge become how to hold it.
If your copy is as inviting as your imagery, then you’ve got a formula for a site that moves past a monologue and creates dialogue.
Make It Catchy
When picking a title, try to use words that will make sense, but jump off the page. Avoid slangs, contractions, and especially words that are worth five dollars or more, like tacit and amalgamation.
When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.” – David Ogilvy
Make It Pop
In design large typography can become a part of the design as much as the photos can. In place of a large eye catching icon, photo or video, try utilizing creative typography layouts.
“Decide the effect you want to produce in your reader.” — Robert Collier
Make It Easy To Remember
Everyone likes a good story, it’s really how before written word history was recorded. So if you have copy that is engaging, it’s likely people will remember where they read it and share it on social media and other channels. After all, the best copy is the copy that informs and makes people smile.
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett
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