These days, customers are more likely to go online and hire a freelancer to develop a website for them than they are to actually hire an agency that can build an entire brand awareness strategy. So the decision comes down to choosing Agencies vs Private Contractors.
When they consider which to choose from, it often simply comes down to cost. It’s cheaper to get a freelancer and pay them. If you’re lucky, you could even find somebody for far less to buy a website for you on WordPress and put it out there.
Private Contractors
Reputation is everything and so referrals are important. As for the freelancer, they can do quality work. In the past as a freelancer I’ve done so as well, however they do not really have the tools or the time to stay with a customer long term.
Contractors are honestly interested in getting their money quickly, turning around and releasing the product to the customer, and moving on to the next client. This is not like an agency that is invested and partners with you for a long term.
Websites without marketing are empty vessels
Agencies care about your success because it is dependent upon their success. They thrive on referrals too. Measuring that success has to go beyond you and the account manager, or in the case of a private contractor, sitting at a table and them interpreting data on a spreadsheet or Google Analytics information to you.
How often are you really wondering if what you are spending money on is working?
All the spreadsheets, google analytics reports, and smooth jargon sessions are time and money spent. However, if your revenue gains were only minutely increased to cover your contractors fees, it’s all wasted expenses.
A website is not just a website anymore. If you think it’s that simple, your thinking needs to change. Nowadays everyone has a website and everyone is online. What you need is a marketing strategy and ways to advertise your brand more boldly than your neighbor, the competitor. This is something a freelancer or private contractor cannot give you.
There’s a saying I was taught:
“You only get out of something what you’re willing to put into it.”
These days getting the website is like buying a space to advertise on a billboard in the middle of nowhere next to a highway. Without a strong marketing strategy your site is just out there on the fray until someone stumbles upon it.
Our team has over 40 years of experience with this and employs a team of designers with a combined over 100 years experience. When it comes to you needing it to work, we are that team that can make that happen.
