What Is Search Engine Optimization?
Search Engine Optimization (SEO) is how you get found online. But it’s more about getting found by the right audience that is looking for you. If your local, how do you appear to local search? What about regional or national results? What if you have a online store? We know the search engine and how to get you ranked. We are not the usual Louisville SEO Firm selling promises about rank. Let us create a digital strategy to get you on the results page.
The best SEO techniques are not installing a plugin only.
On-Page SEO
On-page SEO will aid in you ranking well in the search engine. Especially for the terms that matter to your business. On-Page optimization requires editing the elements of your pages. This is for both users and the search engines. This includes title meta tags, permalinks, and meta descriptions. As well as headings, content, images, and internal links. HTML Mark-up error and placement of keywords in content.
Off-Page SEO
On-page and Off-page together create a optimal search strategy and performance. Building the authority of your sites Domain Authority is important. We use specific strategies that are not here today and gone tomorrow. Natural backlinks with quality content are key. As this creates the CTR required for the best ranking results.
Ranking Factors
Although the ranking factors are always a moving target, the main ones are pretty steady. Moz Local Search Ranking Factors in 2017 are Google My Business signals. Including Backlinks, On-Page SEO (including NAP), Citations, and Reviews. No one can guarantee rankings.
Local Search Engine Optimization
Google Business is a must to begin to have a quality local search results page. This contains images, posts, address, website links and your hours and phone number. We can get this fixed up and get you online local in search with your Gmail address, or we can make one for you.
