Our social media accounts reflect our story and culture at Element 502. We share content and our brands mission on 4 channels. First is our blog then Facebook and finally LinkedIn and Instagram. Each channel is unique in how we approach this. Facebook is everything and whatever in between. Instagram is behind the scenes. Our … Continue reading “How Social Media Can Enhance Morale And Attract New Customers”
Several years ago Facebook pages were called “Fan” pages. Each person that liked your page, was a fan. Though confusing for some, for marketing it was a great way to look at people that love your brand. Additionally, its a great way to see the brand influencing people. You see, fandom is a real thing, … Continue reading “Why Branding Influences”
Brand consistency is not just a cool buzzword. Instead, it is the safeguard to potential loss of a customers trust. When that happens, you brand starts becoming associated with poor quality overall in product or service. Consistency is so important to your overall appearance. Your branding is your business’s colors, logo, and tone. It increases … Continue reading “Brand Consistency”
It’s Kentucky Derby and free comic book day! We talk about where it started and how it’s grown into a worldwide thing. Not to mention it’s time to spring clean your brand. This episode on the Nerd Brand. What the Tip?! www and non www domains and google web master tools. Be exact with … Continue reading “Nerd Brand SO2E08 – Spring Cleaning Your Brand”
Sounds are evolving in to famous 60-70’s songs. GOTG vol 2 released sound track as promo along with trailer. In this episode we discuss our bold favs and most memorable both sound tracks and scores. Sounds are evolving in to famous 60-70’s songs. GOTG vol 2 released sound track as promo along with trailer. In … Continue reading “Nerd Brand Podcast – The Sounds of Advertising”
It’s all about knowing your audience. A few weeks ago on Nerd Brand we talked about Marvel Comics and how they’re taking their narratives in a specific direction that wasn’t exactly a fit for the audience that consumes the product. As of a couple weeks ago the CEO of Marvel comics admitted this mistake and … Continue reading “Nerd Brand Podcast S02 Ep06 – R Rated Advertising”
This episode of Nerd Brand we discuss the history of Superman, one of the most iconic brands in the nerd universe. Everyone generation knows this character and his adventures since 1938 and we talk about how he has evolved, been marketed, and what’s in store for the future and our favorites.
Brandraising is a term used to help non-profits understand the importance of their cause and help consistently communicate it to their supporters clearly. Here are some questions you should think about when beginning to start a fundraising campaign and raise awareness.
Our company decided early in 2016 that it was time to shed the old and create something new. We’ve been through staff changes, investors, owners and now felt like we needed to start fresh and actual build something that reflected us, and better served our customers.