The Meguiar’s Dealer Pro Program is simply Products, Process, Performance and Promotion. Their Products have a Process that guarantees a standard of Performance that allows for Promotion of the Dealerships Automotive Cosmetic Standards, co-branding with Meguiar’s.
Meguiar’s Dealer Pro Series had the backing of the world’s leader in car appearance care, but what they lacked was an identity. They needed a way to connect with their target audience of car care professionals, and to offer them a way to tap into the vast resources of the Meguiar’s brand.
We created a unique sub-branded logo for Dealer Pro Series, developed and launched an online storefront, and shot new product photography to showcase the extensive offerings of the new program.
New marketing tools were developed for dealerships, including banners, pull-ups, catalogs and table cards. For the product launch we designed and developed their 2016 NADA Convention booth in Las Vegas, which showcased Meguiar’s Dealer Pro Series Complete Professional Systems.