The Meguiar’s Dealer Pro Program is Products, Process, Performance and Promotion. Using co-branding with Meguiar’s. Dealer Pro Series needed an online store as well as help with a in real life presence.
Meguiar’s Dealer Pro Series Challenge
Meguiar’s Dealer Pro Series had the backing of the world’s leader in car appearance care. But what they lacked was an identity. They needed a way to connect with their target audience of car care professionals. And to offer them a way to tap into the vast resources of the Meguiar’s brand.
What We Did
We created a unique sub-branded logo for Dealer Pro Series. And developed and launched with a online storefront. With shot new product photography. This was to showcase the extensive offerings. of the new program. Taking Meguiar’s Dealer Pro and their offering of products to Las Vegas was a treat. There we helped with getting all the paperwork done to get the products there. As well as setting up the booth and coordinating with the unions at the convention.
New marketing tools were developed for dealerships. Including banners, pull-ups, catalogs and table cards. For the product launch we designed and developed their 2016 NADA Convention booth. In Las Vegas, which showcased Meguiar’s Dealer Pro Series Complete Professional Systems.