North Charleston Grand opening campaign case study
Pieology opened a new store in North Charleston. Using geofencing mobile ad technology they raised brand awareness. Thus drawing in more foot traffic to the new grand opening of their store.
Using a 3 mile radius around the store they targeted all active mobile devices in that area. Therefore sending digital ads about the Pieology’s Grand Opening event.
Pieology Campaign Results
This campaign lasted 1 month and yielded over 200,000 impressions. As a result 500 clicks (qualified leads to website). And generated 100’s of in-store visits for the grand opening. In addition using geofencing mobile ad technology we measured the number of people that clicked on the ads. As well as the number of people that visited.
Geofencing technology allows you to reach customers in increasingly valuable and targeted ways. Therefore, hyper-specific, location-based marketing can help you find. As well as engage and retain your most valuable customers.
